About me
An experienced journalist with an extensive background in B2B publishing, audience growth and retention, original and engaging content writing, and marketing, including industry insight data production, social media and promotional content. Possesses excellent communication and interpersonal skills, together with effective administrative and organisational abilities. Proven to be adaptable and self-motivated with a positive attitude, customer-focused approach and a keen eye for detail.
Work history
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Writer & EditorFreelance
United KingdomFreelance
Providing editorial services to B2B publishers, PR/marketing agencies and hospitality operators and suppliers.
• Launching and editing B2B magazines Garden Centre & Farm Shop Catering, Golf Club Hospitality and Stockpot, the official national publication of the Craft Guild of Chefs.
• Conducting market sector research.
• Producing marketing and promotional material including press releases, features, advertorials, case studies and exhibition press packs.
• Writing content for website relaunches, voiceover script for video and conference speeches for an industry executive.
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JournalistThe Caterer
- Sutton, United KingdomFull Time
Held roles as Assistant Section Editor and Section Editor at B2B publication The Caterer.
• Forging and maintaining relationships with existing and potential commercial partners.
• Generating reader insight through market research.
• Organising panel discussions on industry issues.
• Originating feature ideas and producing print and online content through interviews and research.
• Commissioning writers and photographers, editing contributors’ copy and directing photo shoots.
• Proofreading pages prior to print.
• Training and supervising junior members of staff.
• Sourcing images, illustrations and graphics.
• Representing the magazine at industry events.
Skills
- Content Writing
- Editing Copy
- Food Editorial
- Proofreading
- Project Management
- Commissioning Content
- Marketing Copywriting
- Press Releases
Education
HND JournalismUniversity of The Arts London (UAL)
- London, United Kingdom