Fashion Show Editor, analysing and report on Catwalk shows – highlighting key trends. Content Creator. Image research, trench research, catwalk reviews, inspiration mood boards. Liaising with fashion Pr and attending to Menswear Fashion Week shows and events. Building and publishing online content. Writing stories, scripts and features.
I worked with Charlie Chin and Candy Lee for the Bvlgary Timepieces AW14 Campaign shoot in Paris and the Cover Story with Shu Qi. shoot by Chen Man for the JANUARY Issue 2015 of VOGUE CHINA MAGAZINE. Setting up the hotel room for the shoot fittings, handling all the samples. Liaising with fashion Pr and compiling sample requests and returns. Looking through the lookbooks and narrowing the selection of items that I thought worked with the theme of the shoot, creating mini lookbooks with the Hats, Gloves, Shoes, that we had chosen for the shoot. Credited as Diane Loren, references from Charlie Chin at Vogue China available upon request.
• Understanding of garment fitting, knowledge of fabrics, manufacturing techniques, garment construction and men’s suiting techniques, body measurements and Men’s Tailoring Styling. • Writing competitors shopping reports, and bringing innovative ideas to the Tailoring Team. • Writing weekly and monthly Menswear Tailoring reports. • Coming up with Innovative Ideas to improve the Tailoring Team. • Precise calculation of lead times and costs. • Accurate Mathematical skills. • Conducting fitting appointments, dealing with alterations and assisting the in-house Tailors when needed. • Working across departments with in-house and external Tailors and Customer Service to ensure the correct outcome of alterations. • Conducting Tailoring trainings to members of the Menswear Team. • CVM, inviting high profile clients to special events and creating elevated appointments in store. • Strong clientele ability through industry and trend knowledge as well as a current local insight. • Conducting Tailoring and runway fittings for VIP clients private fittings and constantly managing a personal client book through seasonal updates and wardrobe building. • Understanding of garment fitting, knowledge of fabrics, styling and manufacturing techniques while being perceptive of the customer’s needs, • Experience working in a fast paced environment with deadlines and under pressure whilst maintaining calm manner.