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I want to surround myself with creative people. Working closely with the International Market Director, Brand Coordinator and retail’s District Director gave me a deeper understanding of the collaboration between marketing and retail. I played a big part of organizing a pre branding pop-up space in Shoreditch, where we for 6 weeks arranged 43 events (supper clubs, speaker series, artists in residence, concert series etc.) Shortly after The Space, we opened three shops across London in 68 days. I was pre branding all these shops, researched for artists to collaborate with and planned, organized and executed branded events. Along with pre branding the new shops I was involved with monitoring guest lists, art production, cost tracking, brand representing and tracking return on investments. I love the stimulation after a well-executed event, KPI targets being secured or a shop opening – I always push myself to the limit, where I know I perform the best. The Market Director and I are doing the branding and marketing for London and northern Europe, with help from our global HQ in Vancouver. I am collecting all social media content from London and feeding that to Vancouver. I have led, organized and executed a global brand awareness initiative: A pop-up space in The Mondrian Hotel. Along with creating the UK brand calendar: planning the quarters, I have also organized events and launch party’s, managed our Market List with all our London connections and consistently made connections for the brand. I have made more than 200 organic connections in different industries. Mainly content creators, artists, photographers, chefs and people in PR and marketing.
Working as a manager for Allsaints in Shoredich, Jacks Place for almost two years taught me some of my best personal skills. Time management, organization skills and my eye for detail. Allsaints Jacks Place is the Brand Head Quarter. I met the CEO and Creative Director on a daily basis discussing turnover decisions and tracker, along with brand decisions. I got use to perform to KPI’s and deadlines in a high paced environments. I managed a team of 15-20 people a day and reported to my Store- and District Manager. I managed and increased sales for the Men’s department with 23% during my time there.
Working for the Swedish women’s wear clothing brand KappAhl as a Visual Merchandiser made my eye for detail stronger. Making the visual standards balance with commerciality gave me a better understanding how they depend on each other. I worked with reports on a daily basis to make the best decisions and also to back up or analyze previous ones. I have an analytic mind and I’m always seeking why the why behind everything I do and all decisions I make and what the return on investment is on it. As the Visual Merchandiser in the shop I was a part of creating Mood Boards for seasons and trends.
Technology - Virtual Design
Trained and licensed Yoga and BodyBalance teacher