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I am currently the sole in-house Graphic Designer at Roland Mouret, where I am responsible for liaising with Roland himself, along with the art director and the marketing team to create all of the company's graphics alongside social assets, digital adverts, look books, sale sheets and numerous other media. I am enthusiastic about taking down design briefs and translating them into creative but practical brand material. The brand has taken a more editorial turn in its' past presentations and campaigns and I am really enjoying the more creative and dynamic aesthetic that I am able to present through my design, which has seen me most recently creating content for Vogue and ES Magazine. Working alongside the team as well as external photographers/videographers during shooting campaigns and shows in both Paris and London Fashion Week, I have demonstrated my ability in working efficiently, under pressure and to tight deadlines, whilst maintaining and delivering consistently high standards of work. I really enjoy working within a successful team and am motivated, a good communicator and am always keen to learn and experience new things. Being the sole graphic designer at Roland Mouret, I am looking to build on my already extensive range of technical skills within a more challenging role to further my professional development. My expertise are namely printing, corporate identity, new media, motion graphics, video editing, web design, and photo retouching, including Adobe Creative Suite. After studying Fashion Design and gaining a degree in Graphic Design, I undertook numerous courses at both UAL and Central Saint Martins, focusing on social media marketing, web design and video documentary. Throughout my studies I have developed skills for research, design strategy and a high capacity for aesthetic resolution. I am a confident in using Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe Indesign, Adobe Bridge, Wix, Wordpress, Adobe Premiere, Adobe After Effect. Please see full examples of my previous work below: https://dilettafranchi.myportfolio.com (passoword: dilettina).Locked Pro Plan feature
As the only Graphic Designer for Roland Mouret, I report directly to the Head of Marketing and have direct contact with Roland Mouret himself on an almost daily basis for all visual projects. • Working closely with the E-Commerce and Marketing teams, as well as Art Director on creation of all assets for the brand, including new website launch (April 2018). • Generating ideas, creating and implementing all visual assets (digital as well as printed collateral) for Roland Mouret brand – including but not limited to website content creation, email and newsletters, digital banners, print and online advertising assets, social media materials, brand documents, interactive presentations, retouching of all imagery from campaign shoots and shows, etc. • Supporting the E-Commerce, Marketing, Press, Sales and Production teams with all graphic design requests – establishing and understanding requirements of all teams across the business and streamlining company briefing process. • Sourcing and liaising with external suppliers and stakeholders for ad hoc projects, as well as managing budgets and timelines – including but not limited to social media agencies, digital media companies, printers, etc. • Managing brand guidelines and overviewing all artwork to ensure that the guidelines are adhered to throughout the company’s materials.
• Developed the brand identity and guidelines, new website and social networks accounts. • Created graphic materials for the company website using wordpress platform. • Adhered to all corporate brand guidelines when preparing graphic materials. • Developed templates for e-newsletters, presentations and reports. • Responsible for creating design for a wide range of print and digital material as flyers, brochures, small books, 2d animation and general advertising. • Designed artistic signage for special corporate events. • Responsible for maintaining and updating servers and image banks. • Consistently adhered to all internal delivery schedules.
• Working with the lead graphic designer to ensure a proper use of brand identity guidelines and to execute develop design solutions for customers. • Responsible for maintaining and updating project management servers and image banks. • Working on projects to strict time scales. • Designing a variety of graphic material. • Working on presentations, catalogs, brochures, handouts.
Social Media Marketing Short Course at London College of Communication -UAL
Video Documentary Short Course at London College of Communication - UAL
Advanced Photohop Short Course at Central Saint Martins - UAL
Web Design Short Course at London College of Communication - UAL
English Plus Digital Graphic Design Course at London College of Communication -UAL
Bachelor’s Degree in Graphic Design & Multimedia (with Honor) at Libera Accademia di Belle Arti (Florence - Italy)