✅ 6+ years of experience in marketing & advertising, creating insight-driven campaigns that add value to brands and their audiences.
✅ A storyteller at heart with a passion for creating engaging narratives across various mediums.
✅ Reliable and dynamic project manager with 8+ years of experience in media production.
✅ Proficient in manoeuvring complex projects, managing creative professionals from diverse backgrounds, focused on problem-solving, and building bridges across teams and functions.
✅ Leveraging adept communication skills to cultivate relationships, foster transparency, and prioritise people-centric collaboration.
✅ Quick to pick up new systems and processes, highly organised, proactive problem-solver with a keen eye for detail.
Work history
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Project ManagerBabbel
Berlin, GermanyFull Time
✔️Coordinate the production of a wide range of educational media, primarily podcasts; define project requirements, create project plans based on resource capacity, brief internal & external stakeholders, monitor progress, deadlines, costs, manage changes to the scope and/or schedule, and coordinate the release management
✔️Design & optimise workflows for efficient cross-team collaborations; working closely with B2B, Live, & the US Content teams to produce podcasts for their specific user groups (onboarding teams to the workflow, ensuring transparent communication for smooth partnerships)
✔️Handle freelance management including maintaining freelancer pool (actors, voice-over artists, content editors, audio/video producers, sensitivity readers, etc.), setup contracts and collect model releases
✔️Measure the podcast performance against success metrics, document analysis, observations, & takeaways on Amplitude and evaluate user insights to support data-driven decision making
✔️Work closely with the Quality and Product teams to discuss challenges, roadblocks, opportunities, & plan accordingly
✔️Collaborate with marketing teams to promote podcasts & conduct experiments for user acquisition and engagement
INITIATIVES:
✔️Created production templates and guidelines for use on the project management tool, ClickUp, to standardise the use of the tool, reduce manual work, and centralise project communication
✔️Supported the creation of onboarding packages for the different tasks and roles in our projects to improve collaborations, standardise project communication, and quality of work
✔️Revised salary benchmarking for media freelancers (audio producers, content creators) to ensure fair and standardised rates across freelancers and teams to improve budget estimations and regulate costs invoiced
✔️Supported in the in-house video production capability assessment, complexity and production feasibility of different formats and costs involved
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Senior Manager - Video & Creative StrategySocial Beat
- Chennai, IndiaFull Time
✔️Conceptualised and executed insight-driven digital video content solutions for brands across categories like financial services, education, FMCG, e-commerce, real estate, fashion & retail, gaming, etc.
✔️Liaised with clients and internal stakeholders to understand video requirements, supervise, and drive all stages of video content production (content development, production planning, design coordination, post-production, final deliverables, etc.)
✔️Ideated and churned creative pitches for current and prospective clients, developing communication strategy from understanding campaign overview to executing project plans, and help deliver new business wins
✔️Executed video assets for influencer and performance campaigns, providing different ad creatives to improve KPIs for various clients
✔️Managed a team of creative professionals consisting of scriptwriters, editors, designers, and project coordinators; setting team goals and objectives and collectively working towards achieving them
✔️Anticipated and provided solutions for roadblocks, created and streamlined internal team processes for efficient workflows, and organised L&D for the team
✔️Conceptualised and developed video campaigns for brand Social Beat and assisted in building the brand the influencer marketing product, influencer.in
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Skills
- Project Management
- Creative Stragegy
- Problem Solving
- Creative Thinking
- Detail Orientated
- Time Management
- Team Collaboration
- Team Development
- Data Driven
- Data Analysis
Education
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Master of ArtsNew York University
- New York, United States
Master of Arts in Media, Culture, and Communication
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DiplomaSymbiosis Centre for Distance Learning
- Chennai, India
Diploma in Creative Writing (English)
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