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dom boyd

dom boyd

Group director of strategyLondon, United Kingdom
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Matt Willey
JVG Studio
Richard Keeling
dom boyd

dom boyd

Group director of strategyLondon, United Kingdom
Professions
  • Strategist
LevelSenior
PostsProjectsExperienceTeam
Projects
  • Lastminute.com
    Lastminute.comTactically-focused global content subverting the category norms.
  • Aviva
    AvivaCreating a new brand platform & integrated campaign across digital, social and ATL based on conducting real-life experiments.
  • VW Value - 'well worth it'A new integrated platform for Volkswagen - 'well worth it' - including website tools, social content, retail and ATL.
  • Volkswagen Films
    Volkswagen Films'Made for real life not the movies' - subverting cliches for cinema audiences.
  • Mulberry #xmas miracle
    Mulberry #xmas miracleLong-form film content that reached top 20 global viral chart on a budget of under £100k
  • VW 'Play the Road' experiential app
    VW 'Play the Road' experiential appAn app synchronising sound to your driving, based by collaborating with electronic producers Underworld. As featured in Wired, Mashable, BBC tech etc
+ View all
Work history
    Chair
    Defining a future-facing vision for strategists everywhere.
    Group Director of Strategy
+ Show more
Skills
  • Creative Agency
  • Digital Agency
  • Consumer Behavior
  • Creative Thinking
  • Qualitative Research
  • Quantitative Research
  • Content Strategy
  • Experience Design
  • Digital Social Media Strategy
  • Social Meda Strategy
  • Ethnography
  • Digital Tech Startups
  • Digital Brand Strategy
Education
    Politics
     - 
Awards
    IPA Effectiveness
    Gold Best new learning Best media thinking
    IPA Effectiveness
    SIlver x 2