QuestionsProjectsExperienceTeam

Projects

• 2

  Lastminute.comTactically-focused global content subverting the category norms.
• AvivaCreating a new brand platform & integrated campaign across digital, social and ATL based on conducting real-life experiments.
• VW Value - 'well worth it'A new integrated platform for Volkswagen - 'well worth it' - including website tools, social content, retail and ATL.
• Volkswagen Films'Made for real life not the movies' - subverting cliches for cinema audiences.
• Mulberry #xmas miracleLong-form film content that reached top 20 global viral chart on a budget of under £100k
• VW 'Play the Road' experiential appAn app synchronising sound to your driving, based by collaborating with electronic producers Underworld. As featured in Wired, Mashable, BBC tech etc

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Work history

Chair
Jan 2016
Defining a future-facing vision for strategists everywhere.
Group Director of Strategy
Jun 2009

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Skills

• Creative Agency
• Digital Agency
• Consumer Behavior
• Creative Thinking
• Qualitative Research
• Quantitative Research
• Content Strategy
• Experience Design
• Digital Social Media Strategy
• Social Meda Strategy
• Ethnography
• Digital Tech Startups
• Digital Brand Strategy

Education

Politics
Jan 1992 - Jan 1995

Awards

IPA Effectiveness
Gold Best new learning Best media thinking
IPA Effectiveness
SIlver x 2