I’ve 15 years experience leading high-performing teams and developing breakthrough strategy on clients spanning everything from innovative NPD propositions to making immersive digital experiences, to socially-fuelled fame-driving campaigns to creating agency visions & strategic toolkits. Most recently as Digital Consultant at Wunderman Thomson & CSO at Publicis/Poke. Previously for 10 years at adamandeveDDB / Tribal, Campaign’s Agency of the Year 5 years in a row as Group Head of Strategy & Innovation; as partner in a Startup; and as Chair of APG. These roles have focused on: - defining a compelling vision that galvanizes talent, clients & new business - developing best-in-class digitally innovative strategies & creative work - winning new business & strategy awards, and growing clients - launching agency offerings including DataScience & Behavioural Science-fuelled CX practice - building a high-performing agency & strategy team that champions the power of breakthrough creativity I’m a passionate advocate of human-centred behavioural & data-led insight, the power of BX/CX, a regular speaker, writer, leadership trainer, Start-up & Marketing Academy mentor, awards judge, workshop facilitator & behavioural science practitioner. I’m also a DJ and music producer and have been played on Radio 1, Kiss, XFM. God bless you, Annie Mac!!!! My kids also say I’m an embarrassing dad, but hey, you can’t have everything.
- VW Golf GTI - Play The RoadReinforced the hot hatch's cultural cache through collaborating with Underworld to create a dance-based sound experience that synchronised with the way you drove, to create a motoring experience like no other - something that was seeded with influencers, fans and journalists around the world.
- Waitrose - LiveStreaming the FarmTo showcase Waitrose's superior 'uncompromisingly good' quality, we livestreamed their farms across social platforms and ATL, creating an ongoing suite of social content with farmers, farms & produce at its heart. The campaign 'Everything we do goes into everything you taste' took Waitrose's market share to a new record.
- Tourism Ireland - Fill Your Heart With IrelandCreated a long-term digitally dynamic content-fuelled brand platform - 'Fill your heart with Ireland' - designed to make Ireland the world's heart-rated country. It launched with social Go-Pro content triggered by people's heart reactions to Ireland's sights & sounds.
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Digital Strategy & Experience ConsultantDaDA Consultancy
London, United KingdomFreelance
Leading digital strategy for clients including BT, Rolex, Nestle & Wunderman Thompson. Editor of Admap / WARC: 'How to win in the experience age'.
London, United KingdomFull Time
Part of the leadership team responsible for growing Publicis UK. This included reshaping the business, transforming key client relationships, developing thought leadership and winning new business, creative and strategy awards . - Shaped & lead a new agency & strategy team vision - Won 3 x IPA Effectiveness, 2 x YouTube Works awards, Cannes Lions, D&AD, British Arrows - Launched a DataScience & Behavioural-Science-led CX Practice, plus strategic toolkit including dynamic-creative personalisation briefs - Won business including Tourism Ireland, Renault digital, Cathay Pacific, Lastminute.com, Esprit, Hammerson
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- Digital Strategy
- Brand Strategy
- Social Content Strategy
- Experience Strategy
- Experience Mapping