About me
Part of De Montfort University's class of 2020, graduating with a First Class degree and the award for the Best Brand Portfolio. Since graduating, I've gained three years of agency experience, working with clients in automotive, sport, education and tourism.
Alongside my role leading Bulb Studios' Digital Engagement function, I write about music for CLASH Magazine, amongst others, as well as producing and hosting a regular radio show for independent stations in both London and New York City.
Projects
- VINEL, Sustainable Vinyl Records BrandThe conceptualisation, branding, marketing copy and strategy creation for a new sustainable limited-edition vinyl record company, as part of my award-winning Brand Portfolio project at De Montfort University. The project included the following duties: - Brand concept creation - Creative copywriting - Branding - Marketing strategy creation - Product launch strategy creation - Business plan creation
- UK Sports Institute Rebrand & Name ChangeNavigating the UK Sports Institute's (formerly the English Institute of Sport) next chapter, by providing copywriting and SEO support. Throughout the rebrand, I project managed the search engine optimisation effort, conducting research and writing optimised SEO copy for the UKSI website.
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Work history
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Digital Engagement ManagerBulb Studios
Leicester, United KingdomFull Time
As Digital Engagement Manager, I headed up Bulb's Engagement function. This saw me act as the strategic and creative lead on all copywriting, SEO and digital marketing projects, working primarily in the education, sport and tourism sectors.
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Music Writer & Radio DJDominic Taylor
Leicester, United KingdomFreelance
Writing on a freelance basis for CLASH Magazine, The Pit, New Wave Magazine and more, I discuss my favourite new music coming from the UK and beyond. The songs and albums I write about tend to orbit around up-and-coming hip-hop, R&B and jazz.
In addition to writing about music, I regularly curate, produce and host a radio show on a variety of independent stations across the UK and the US. I have hosted on stations such as Balamii and Halfmoon BK, and have featured on NTS Radio, BBC Radio Leicester and more.
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Skills
- Copywiting
- SEO
- UX Copy
- Communicating Ideas
- Communications Strategy
- Project Management
- Creative Copywriting
- SEO Copywriting
- Product Owner
- Team Management
Education
BA (hons) Advertising and Marketing CommunicationsDe Montfort University
- Gateway House, Leicester LE1 9BH, UK
A First Class Honours degree in a multi-disciplinary approach to creative advertising, digital marketing and copywriting. Modules included:
- Brand Portfolio (90%)
- Brand Management (80%)
- Campaign Planning (85%)
- Advertising and Promotion (80%)
Awards
Best Brand PortfolioDe Montfort University
The best Brand Portfolio across De Montfort University's business school. The project included creating, developing and planning a unique business idea, brand and launch from scratch.