Experienced Personal Shopping manager and celebrity stylist with a demonstrated history of working in the apparel and fashion industry. Skilled in Trend Analysis, Luxury Goods, E-commerce, client experience strategy, and Event Management. Strong arts and design professional with a Bachelor’s Degree in Psychology.
Consulting and advising several different brands supporting with everything from b2b and b2c sales and clientele experience to business strategy, recruitment, styling and social media management. Working privately with clients for wardrobe seasonal updates, events and vacations as well as red carpet and press promo styling for academy award nominated artists
Managing a team of 15 including Personal Shoppers and Assistants to drive revenue increase of 100% in first 6 months vs previous year. Working directly with key stakeholders to refine the customer journey, analysing messaging platforms and using data to drive team performance. Coaching and upskilling team members to host personal shopping and styling appointments. Personally organising shopping trips within the US and Middle East regions securing inventory and generating revenues of £500,000 within a duration of 6 days. More recently included in conversations with investors resulting in a £15 million investment fund.
Representing ultra high net-worth clients driving a personal annual target of £5 million. Managing client growth and engagement within Middle East, Africa and Australia. Curating weekly editorial content for teams to utilise driving high value sales, AOV and client retention. Driving an internal VIP app collaborating with key stakeholders to launch. Managing the first Private Client Studio event held in Munich - inviting clients to shop current season and F16 pre-order for one day. Generating sales over €130k in sales.
Developing relationships with HNW individuals and facilitating their EIP shopping experience. Creating trend edits and blurbs to engage existing potential EIP clients. Conducting appointments with EIP clients in the EIP suite as well at home. Collaborating on the development of the first NAP style suite event in London and Greece generating 130k sales over 3 days. Liaising with Buying and merchandising team and attending ‘market’ trips to ensure the buy reflects the EIP customer. Managing special orders for ultra HNW clients and their favourite brands. Styling and coordinating small events under direction of the Global Head of PS department. Contributing to the seasonal EIP newsletter.
Bachelors of science in Psychology