About me
Passionate and dedicated Marketing Communications professional, working in a fast paced, dynamic and commercial environment.
I am a confident and approachable individual with a genuine devotion to fashion and people. My pragmatic and optimistic work ethic is combined with a commercial focus. I actively thrive on communication and creativity, am highly organised and am dedicated to achieving business objectives and team goals. Moving back to London to further progress my career in fashion & retail.
Work history
Senior Marketing Executive
Full Time
Key achievements: - Grew a shopping centre fashion show into the largest fashion event outside of London, won 4 Purple Apple Marketing Awards, increased footfall YoY, generated highest revenue for events to date in 2016.
Responsibilities
- Marketing campaign planning, management and implementation to drive footfall and sales to the centre.
- Event Management specifically for fashion and beauty
- Planning and implementation of regional large scale events such as Bristol Fashion Week, Christmas Light Switch on and Winter Wonderland
- Briefing and liaison with fashion production team
-Managing the Bristol Fashion Week brand identity, keeping in line with The Mall’s brand & business objectives.
- Supporting Head of Marketing in developing and managing event calendar and budgets.
- Working alongside PR & Social Media Manager with consumer PR & Social Media campaign planning
-Coaching the Marketing Coordinator in assisting with implementation of events and uploading content on social media.
-Leading post event analysis for each large scale event, presenting findings within quarterly senior management meetings.
- Planning, management and implementation of e-commerce pages for Bristol Fashion Week and Winter Wonderland.
- Responsible for liaison with retailer head offices - image sourcing for campaigns, promotions, building relationships
- Retailer liaison - direct contact for event liaison, health & safety, online marketing, communication and promotional advice
-Analysis and reporting for the business and industry to be shared within the quarterly presentations to stakeholders.
-Artist management during charity concerts including All Saints, Olly Murs, JLS, The Saturdays, Pixie Lott, Blue & Union J
- Project managing marketing campaigns
-Media planning print, online & OOH - key contact for media buying agency.
- Managing CSR and reporting.
-Assisting Head of Marketing with Digital marketing strategy planning and implementation
Assistant press officer
- London, United KingdomFull Time
Key achievements: Enhanced relationships with media to increase cooperation and more regular press coverage, part of the team to bring Press events back to Head office to reduce costs and manage more efficiently.
Responsibilities:
-Developing strong relationships and communicating key brand messages within all forms of written and broadcast media to secure prominent and consistent press coverage
-Responsible for sample requests and press discount card system to national and consumer publications
-Management of image and filming requests
-Assisting with the organisation and production of seasonal ‘look books’ including, shoot planning, art direction and copy writing
-Assisting with the planning, management and implementation of seasonal press days and press breakfasts.
-Responsible for updating press website including adding/removal of seasonal imagery, product information and press releases
-Co-coordinating delivery of gifts and promotional activity to press contacts
-Writing press releases for new season collection launches including trend stories
-Collating monthly update of coverage/publicity highlights, presenting findings to department heads.
Skills
- Campaign Strategy
- Marketing Communication
- Project Management
- Fashion Marketing
- Brand PR
- Social Media
- Ecommerce Content
- Event Management
- Event Planner
- Brand Management
Education
BA(Hons) Fashion Marketing
- Northampton, United Kingdom
First Class honours in fashion marketing