About me
Chairman of the VERTEX Watch Company | Luxury Market Specialist in all things Automotive | Senior Advisor & Ambassador for VistaJet | Ex-Tesla, Aston Martin & Formula 1
Handpicked by Elon Musk, Don was Tesla’s second ever hire in Europe, launching The Roadster across 17 different markets before being promoted to President of Europe.
His skill for impactful storytelling, purchase-trigger and brand value comms was honed at Ogilvy & Mather, where he rolled out over 600 broadcast commercials while moonlighting for Formula 1. Driven by his affinity for all things automotive, he then headed up Special Projects & VIP Sales at Aston Martin.
In the pre-Tesla era, Don helped spearhead the zero-emission car revolution: launching the world’s first electric vehicle as Marketing Director at Think Global.
Don specialises in highly engineered disruptive and legacy brands: anything that drives, flies or tells the time.
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