About me
I am a senior consultant with over ten years of experience in business and NGOs. I have been involved in brand and ad strategies, political education and advocacy, business intelligence, and decision-making advisory covering commercial and public-sector organisations in the USA, UK, and Serbia.
As a UK Government’s Chevening scholar, I advanced my comms and decision-making expertise as part of the master's program in Behavioural Economics at City, University of London, graduating with distinction.
Work history
Senior Brand StrategistDigital Silk.
Miami, United StatesFull Time
Providing brand, comms, and business consultation to corporate clients and SMEs across the US market, relying on behavioural insights to improve the overall comms effectiveness and website UX experience
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Director of the SI DepartmentBrasidas Group
- Belgrade, SerbiaFull Time
Led a source-interviews (SI) unit within a globally-running, niche biz-intelligence Swiss firm, providing risk & reputation assessment reports to Refinitiv, Kroll, IntegrityRisk and PricewaterhouseCoopers (PwC)
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Skills
- Brand Strategy
- Consumer Insights
- Risk Assessment
- Leadership
- Advertising Planning
- Behaviour Change
- Decision-making
- Teaching
- Advocacy
- Mentoring
Education
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MScCity University London
- London, United Kingdom
Master of Science in Behavioural Economics, with Distinction (70.53/100)
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MAUniversity of Belgrade, Faculty of Political Sciences
- Belgrade, Serbia
Master of Arts in Political Science (9.87/10, top 5%)
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Awards
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Chevening ScholarUK Foreign & Commonwealth Office
For people who have the passion, ideas, and influence to provide the solutions and leadership needed to create a better future