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I’m working in a start-up accelerator funded by O2/Telefonica for a recently launched discounted tickets and film listings app, available on Android and the App store. • I reached out to all cinemas in London ranging from independents to the big players. • I started and grew relationships with external partners, achieving to date 30 cinema deals for ticket offers within the app (including Barbican, British Film Institute, Curzon – some of the most respected names in the industry). • I oversee the user experience testing of the mobile app, while contributing to several development iterations in its beta phase • I interrogate the user data weekly and on that basis I propose better design, better content and geo location targeting • I built the strategic marketing plan and started to resource the marketing budget for speedy implementation, with particular focus on mobile media reach.