Dragos Covaciu

Cinema marketer & Growth hacker

Skills

  • Advertising
  • Events
  • Film
  • Marketing PR

Work history

Currently

Cinema Marketer & Growth Hacker

Usheru

Mar 2015
  • I’m working in a start-up accelerator funded by O2/Telefonica for a recently launched discounted tickets and film listings app, available on Android and the App store. • I reached out to all cinemas in London ranging from independents to the big players. • I started and grew relationships with external partners, achieving to date 30 cinema deals for ticket offers within the app (including Barbican, British Film Institute, Curzon – some of the most respected names in the industry). • I oversee the user experience testing of the mobile app, while contributing to several development iterations in its beta phase • I interrogate the user data weekly and on that basis I propose better design, better content and geo location targeting • I built the strategic marketing plan and started to resource the marketing budget for speedy implementation, with particular focus on mobile media reach.

2015

Events & Operations Manager

Vue Entertainment

Sep 2012 - Jan 2015

2011

Creative Project Manager

Transilvania Film

Apr 2008 - Nov 2011

2008

Client Account Executive

Bridge Communication

May 2005 - Mar 2008

2004

Sales & Marketing Account Executive

Mediafax

May 2002 - Mar 2004

Education

2014

Applied Imagination in the Creative Industries MA

University of Arts London

Jan 2012 - Sep 2014