About me

I am a passionate, imaginative and conceptual creative, ready to sink my teeth into any challenging briefs that come my way. Having worked on a wide range of UK and global projects, I have experience in brand building, strategic thinking and creative ideation, as well as regular involvement in pitching and winning new business.

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Projects

• 10

  If Carlsberg did substitutions

Projects credited in

• Oreo: New Flavour Launch | Content Creation | Assets for SocialOreo challenged us with introducing its newest flavours to the European market and to create assets, that could be used across its social channels. The end results were heavily inspired by the #foodporn hashtag and Oreo’s famous ‘Twist, Lick Dunk’ ritual. Not only did the spots feature the world’s first successful ‘milk splash’ without the use of CGI, almost everything was baked in realtime on set.
• 2

  Müllerlight: Treadmill 30'As part of Müller’s sponsorship of British athletics, we wrote a series of ads to show that even athletes like superstar heptathlete: Katrina Johnson Thompson, can enjoy a Müllerlight as it’s only 99 calories.
• ComparetheMarket: The Bag Switch - 30'As part of the Meerkat Movies: 2-for-1 offer and to launch Marvel’s upcoming Spiderman: Homecoming movie, we merged the world’s of superhero Peter Parker and the UK’s favourite furry duo.

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Work history

Mid-weight CreativeFCB Inferno
Nov 2017London, United KingdomFreelance
I’ve created and developed several TV and digital campaigns for brands like: Huawei, Oreo, BMW, or Jupiter.
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CreativeVCCP Blue
Feb 2016 - Oct 2017London, United KingdomFull Time
As part of the designated lead creative team for LesFurets (£18m account), I’ve created a new integrated campaign that saw the best results in the history of the brand. I’ve also created and developed several 360 campaigns for CompareTheMarket UK and Australia; introduced the new Pravha pilsner to the trade and helped win 2 new accounts: Enetor and PurpleBricks.

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Skills

• Art Direction
• Ad Copywriting
• Ad Strategy
• Design
• Creative Team
• Teamworking
• Account Coordination
• Freelance Writing
• Client Presentation
• Presentations

Education

MA Creative Advertising (Distinction)Falmouth University
Sep 2013 - Sep 2014Falmouth, United Kingdom
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MSc Management and Business StrategyUniversitatea Transilvalia Brasov
Sep 2010 - Sep 2012Brașov, Romania
2:1

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Awards

Vinegar Award (Best Ad for a Friend)The Drum
Chip Shop Awards - Split happens, London Super Tailoring
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FinalistCannes Future Lions, AKQA
The Blue Light, American Traffic Solutions

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