About me

I’m a team-first results-driven leader specialising in social-first strategy, content marketing and insights-led creativity. I have 7 years experience at LADbible Group - the world’s largest entertainment, social and youth culture publisher with 440M online followers - where I’ve overseen strategy and executions for 500+ branded content partnerships. As a digital editor at Bauer Media Group, I generated 512M online pageviews in 12 months. As marketing manager for creative design company Black+Blum, I managed all B2C outputs growing ecommerce revenue by 75%. In my downtime I immerse myself in film, sports, culture, and music.

QuestionsProjectsExperienceTeam

Projects credited in

• 7

  RNLI/LADbible Partnership
• Fallout 76 'Reclamation Day'
• 4

  Call of Duty: Modern Warfare 'Navy Seals'
• 1

  20th Century Fox: Hidden Camera Taxi PranksTo celebrate the release of 20th Century Fox's 'Stuber', we created the ultimate hidden camera taxi prank video. Views:1.2 Mil Comments: 300+ Link: https://tinyurl.com/rpyga9m
• British Army - A Day In The Life Of An Army ReserveThis lad was definitely not prepared to experience a day in the life of an Army Reserve... Lad Bible partnership with British Army/Army Reserves. Job Role: Creative.
• 1

  #EqualisingMusic for SmirnoffCommunity management during lead launch event, copy writing for print ads and tone of voice lead for all social content.

+ Show more

Work history

Head Of Social Media Strategy
Mar 2023
Associate Strategy Director
Jan 2021 - Mar 2023

+ Show more

Skills

• Campaign Strategy
• Social Activation
• Marketing Strategy
• Digital Marketing
• Copywriting
• Brand Marketing
• Branded Content
• Social Content Strategy
• Data Insights
• Editorial Content

Education

U
U
English Language and LinguisticsUniversity of Kent
Aug 2011 - Jul 2014Canterbury, United Kingdom