I AM A CREATIVE DIRECTOR WITH 15 YEARS EXPERIENCE WORKING WITHIN NEW YORK AND LONDON’S CREATIVE INDUSTRIES. I HAVE WORKED WITH BRANDS, CREATIVE AGENCIES AND DIGITAL PUBLISHERS TO DEVELOP CONTENT OFFERINGS THAT RESONATE AND ENGAGE THEIR AUDIENCES. I ALSO DIRECT. BEYOND THIS, I HAVE DEVELOPED AND RUN CONTENT STUDIOS THAT CAN DELIVER HIGH QUALITY AT SCALE, WHILST MANAGING TEAMS TO WORK WITH INFLUENCERS, CELEBRITIES AND ON SCREEN TALENT TO FUEL CULTURALLY RELEVANT CREATIVE TO A GLOBAL AUDIENCE. I CONNECT TALENT, CULTURE AND IDEAS THROUGH A DEEP UNDERSTANDING OF PLATFORMS, HANDS ON CREATIVE DIRECTION AND NIMBLE, SCALABLE PRODUCTION.
Projects credited in
- MUTHABrave Bison wanted to create a platform that was centred around sustainability and spoke to a Gen Z audience. The ‘Mutha’ platform would put entertainment first whilst looking at interesting ways to communicate and convey the message of conscious living. We wrote, produced and directed a series of formats that looked at sustainability through the lens of food, fashion, art and tech. Publishing weekly shows to the Mutha youtube channel and daily informative videos on the Mutha Facebook page
- PERK (Brave Bison)I was the Creative Lead on a new multi-platform channel called Perk, focused on young entrepreneurs, artists, actors and people in the workplace who love their jobs. In this role I lead a creative team in developing concepts, pitching and writing formats, directing shoots and managing post-production. Across the videos I wrote and directed we gained over 1.2 Million views in the space of 1 month.
- Samsung: Liquid PixelsOur Brief: Samsung wanted to demonstrate the creative power of the Samsung Galaxy Note II handset. Our Solution: We created a short film capturing a whole new, risky, never-been-done-before creative technology project - an interactive art installation that let viewers draw in water using the Galaxy Note II and S-Pen. The Result: Liquid Pixels has been viewed more than 600,000 times and has been featured on a number of websites and blogs including Crenk, Blending the Mix and The Mail on Sunday.
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- Art Direction
- Creative Strategic Partnerships
- Film Directon
- Influencer Marketing
- Social Media Advertising
- Creative Branding