Senior and Programs Marketing Manager
Providing professional marketing leadership for a major charity and independent art centre, formulating and delivering a well grounded strategy for Marketing. Overseeing all internal and external marketing and communications activity, and ensuring all communications are integrated across the organisation, well-planned and innovative. Building and developing the brand and profile to improve public awareness in local and wider audiences. Designing and implementing digital strategy, developing strong systems to make the most of the application of digital technology. Promoting best practice in the use of new technology and marketing techniques to help increase reach to clients, students, supporters and donors. Developing innovative and creative social media campaigns to make the most of events and opportunities to build profile and awareness of the organisation to diverse audiences. Providing management direction and support for staff within marketing and communications function. Managing budgets to ensure effective stewardship of resources. Utilising print media to budget to increase audience reach. Copywriting and publishing advertising campaigns. Ensuring engaging content development to support the communications plans and the wider marketing & communications objectives. Analysing sales and digital measurements to provide advice and changes to organisational strategy. Fostering strong partnerships with similar organisations, charities and businesses. Developing and implementing a complete arts programs from ages 0 to adult inline with charity and organisation aims and values.
Overseeing the brand development and strategic implementation for all PR and Marketing campaigns. Developing, selling and running of intensive short courses and a full time arts and events program. Business development, progression and management. Management of staff (10 tutors, 1 full time admin, 5 scholarship students) Designing and implementing social media, print ad and adword campaigns. Generating mailshots, managing mailing list, newsletters and blog content. HTML and website content management and design of www.drawpaintsculpt.com. Designing, managing and building studio space. Arranging meetings and diary of high profile visitors. Spreadsheet generation to manage student body, cashflow and budgeting Managing budgets to ensure effective stewardship of resources. Financial forecasting Designing, implementing and managing scholarship programs. Project managing high profile show at Mall Galleries to advertise the school and promote student work. Generating marketing plans and business models based on statistical analysis
2:1 BA Hons