I'm an independent communications consultant with over 27 years publishing, event and campaign experience. I have worked with talents such as Adam Kay (over 800k copies of This is Going to Hurt sold), Tony Robinson, Vivienne Westwood, David Olusoga, Lord Sugar, Vidal Sassoon, Scarlett Moffatt, Richard Wiseman, Amy Poehler, The School of Life and Louis Theroux.
If you are a publisher, media or arts organisation seeking strategic communications consultancy or if you have an individual book, tour or festival you are looking to promote I can help. I have created, directed and run hundreds of successful PR and marketing campaigns involving nationwide sell-out tours, innovative social media, headline press coverage and impactful launches.
My approach is always:
+ tailored
+ transparent
+ future facing
+ intelligent, creative & fun
I specialise in arts, entertainment and live events, particularly celebrity, memoir, music, pop science, history & politics but have worked on every single genre of publishing and with talent across comedy, music, fashion, TV and film. So if you have a project that I can help you with, do get in touch.
Projects
- Stoke Newington Literary FestivalStoke Newington Literary Festival is celebrating it's 10th anniversary. Set up to give our local community access to the best thinkers and artists from across the world, with a particular focus on politics and social justice it is now one of the liveliest, most accessible literary festivals in the UK.
Work history
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Board MemberStoke Newington Literary Festival
London, United KingdomFreelance
One of the founding Board members of the Stoke Newington Literary Festival, which we set up to give our local community access to the best thinkers and artists from across the world, with a particular focus on politics and social justice
Communications Director, Non Fiction & EventsPan Macmillan
- London, United KingdomFull Time
Managed adult non-fiction communications team of 6, across all imprints both literary and commercial.
Helped develop a 360 integrated marcomms approach for the business.
Managed the non-fiction promotion budget across over 70 titles a year.
Directed and executed high level media, marketing and social media campaigns.
Worked closely with editorial on acquisition strategy & pitches to acquire authors against tough competition (most recently - Louis Theroux & Adam Kay for their second books, John Cooper Clarke, David Bailey, Jo Cheetham & Marianne Power).
Managed a highly praised business wide event strategy across all imprints both fiction and non-fiction (including partnership relations with all the leading UK book retailers, festivals and cultural, arts & media organisations including Latitude, Hearst Magazines, Guardian Live, the Bookseller’s Association and The Knowledge Quarter).
Introduced innovation strategy leading to department wide use of the lean canvas model & fast turnaround market research validation.
Developed insight & strategy for audio-book promotion.
+ Show more
Skills
- Marketing
- Public Relations
- Events PR
- Consumer PR
- Marketing Strategy
- Communications
- Media Relations
- Social Media
- Events Planning
- Publishing
Education
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Combined Honours in ArtsManchester University
- Manchester, United Kingdom
BA Degree in Combined Arts
(English & American Literature, Philosophy, Politics & Film)
Awards
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Hardback Non Fiction Campaign of the YearPublishers Publicity Circle
For Adam Kay's 'This is Going to Hurt'Digital Innovation Award
The world's first Twitter Book signing with Lord Sugar