About me

What interests me within my work is commenting on social and cultural behaviours, exploring why we are drawn to certain things and why we choose to express ourselves in certain ways, creating projects that communicate this in an interactive yet unconventional manor. Working to a brief is something that agrees with me, with the ability to work collaboratively and individually. I am incredibly concept driven, laying down my ideas and creating a narrative is key to a successful project, which allows me build the foundations to an informative and interactive outcome. I would say a lot of my work follows a very similar style, creating outcomes that present a bizarre yet accurate visual to something that needs addressing. I like to think that the traditional boundaries of graphic design as a subject are being pushed, due to new ways of reaching outcomes using unique concepts and unorthodox platforms. In my work I have created projects using methods such as moving image, art direction, web design, various printing techniques, animation and heavy involvement within photography and photography studios. I am very found of the works from Daniel Eactock, John Smith and Wolfgang Tillmans.

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Projects

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  ‘Slazenger Construct: 2434’‘Slazenger Construct: 2434’, is a collection inspired by the sales approach used by Sports Direct. Creating a collection that plays on the idea of recreating with what already exists, turning it on its head to build a fresh, resourceful collection.
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  'DOORS OPENING'A collaborative 5-minute documentary exploring the thoughts and behaviour of students in Bristol, based in a lift within student halls.
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  Wavey Garms X Johnny HoxtonI was asked to create an advert for wavey garms and johnny hoxton's collaborative pendant chains. Concept and production executed by myself.
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  OIBOYOiboy is a lifestyle brand from South London, they use a modern day Warhol-esque ideal of taking everyday items or influences from the heart of British culture, amending their meaning or function, creating highly desirable garments and accessories.
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  YOU SHOULD BE THANKFUL FOR WHAT YOU HAVEThis project is a collection of objects that I have accumulated throughout my life. The project focuses on the phrase “You should be thankful for what you have”, taking a literal spin on the well-known saying.
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  thegenerousdesigner.co.ukThe “Generous Designer” is a designer who has created a platform that presents the word “Thanks” through an A-Z archive of projects explaining gratification. The Generous Designer has gone out of the way to create projects that explore thanks in many different avenues, so you at home can experience the word thanks like never before. Thanks, is known by everyone, but are we all thankful for the same things? The generous designer presents an eclectic collection of the word “thanks” through researc

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Work history

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creative directorOIBOY
Apr 2016London, United KingdomFreelance
Oiboy is a lifestyle brand from South London, they use a modern day Warhol-esque ideal of taking everyday items or influences from the heart of British culture, amending their meaning or function, creating highly desirable garments and accessories.

Skills

• Photographic Direction
• Photography
• Brand Development
• Art Directing
• Campaign Organisation
• Observational Documentary
• Adobe Creative Suite
• Video Advertising
• Clothing Design
• Humour

Education

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1st Class HonoursUWE Bristol
Sep 2015 - May 2018Bristol, United Kingdom
BA Honours in Graphic Design