About me

Author, podcast host, and PR strategist with entrepreneurial spirit and passion for health & wellbeing and DEI. Accredited PR & Comms specialist consultant with over 18years experience of in implementing effective PR & marketing communications strategies for clients. . Working across a wide variety of industries including not-for-profit, health & social care, leisure & fitness, entertainment, and lifestyle. As well as helping frugal startups & entrepreneurs to DIY their PR & Comms.

QuestionsProjectsExperienceTeam

Projects

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  Client brand profile buildingHelping clients to be seen as go-to experts in their field for media commentary.
• 1

  Client brand buildingWorking with clients to establish them as go-to expert commentators in their field. Ghost-Writing articles for clients to help build their brand profile.
• 1

  Emma Sleep UK launchI enjoyed working on the Emma Sleep UK launch, I was responsible for launching them here in the UK from a PR perspective. As an independent PR and Comms specialist, I worked with the CEO and team who were based in Germany to launch them here in the UK. The brand had a successful launch and secured brand buy-in and trust and is still going strong.

Work history

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AdviserHanson Search
Mar 2021London, United KingdomFreelance
Working with Hanson Search to devise and implement the D&I strategy and commitments, as well as the communications strategy to support this work. Providing advice on engagement, and working with the team to build meaningful partnerships with the aim of creating meaningful change. Review and amend policy and processes to ensure transparent recruitment.
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Associate & Account directorThe Hoxby Collective
Feb 2019London, United KingdomFreelance
Providing strategic counsel to clients and conception of PR strategies and campaigns for new business. Leading on projects, managing and overseeing freelance PR teams & ensuring campaigns are delivered. Budget management, delivering new business and nurturing existing clients.

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Skills

• PR Campaigns
• PR Strategy
• Communication Campaigns
• Strategic Communications
• Crisis Communications
• Crisis Management
• Media Relations
• Stakeholder Management
• Client Briefing
• Stakeholder Engagement

Education

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CIPR Diploma in Public RelationsCIPR
May 2005London, United Kingdom
Bachelor of Arts (BA) University of The Arts London (UAL)
Aug 1997 - May 2000London, United Kingdom
BA (hons) Business Communications 2:1