About me

Author, podcast host, and London-based accredited PR & creative communication strategist with an entrepreneurial spirit. I have over 20 years of experience advising and implementing effective results-driven PR & marketing communications strategies for clients across a range of sectors including startups, FinTech, Business Services, well-being, Regulation, Consumer, Entertainment, and DEI. Providing counsel to CEOs, founders, and senior teams on branding/profile raising, crisis communications, communications audits, social media, comms recommendations, and go-to-market strategies. Working with clients in B2B and B2C spaces across a wide variety of industries including fintech, not-for-profit, health & wellbeing, entertainment, lifestyle, Local government, and more. Managing global communications and PR teams in Australia, Spain, the UK, and Japan and leading on coordination of cross-region communication announcements and events. I am passionate about using creative communications strategies to cut through the noise and work with brands to build an authentic voice that resonates. Sectors: Fintech / Entertainment / Wellbeing / Business Services & DEI Ebony specialises in PR and communication services including • Branding and profile building • Founder/CEO & Executive Coaching • Creative content & social media • Communications audits • Digital & Marketing communications • Media Relations & Media Training • Crisis and reputational management • Strategy consultancy - including go-to-market strategies

QuestionsProjectsExperienceTeam

Projects

• 3

  Client brand profile buildingHelping clients to be seen as go-to experts in their field for media commentary.
• 1

  Client brand buildingWorking with clients to establish them as go-to expert commentators in their field. Ghost-Writing articles for clients to help build their brand profile.
• 1

  Emma Sleep UK launchI enjoyed working on the Emma Sleep UK launch, I was responsible for launching them here in the UK from a PR perspective. As an independent PR and Comms specialist, I worked with the CEO and team who were based in Germany to launch them here in the UK. The brand had a successful launch and secured brand buy-in and trust and is still going strong.

Work history

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AdviserHanson Search
Mar 2021London, United KingdomFreelance
Working with Hanson Search to devise and implement the D&I strategy and commitments, as well as the communications strategy to support this work. Providing advice on engagement, and working with the team to build meaningful partnerships with the aim of creating meaningful change. Review and amend policy and processes to ensure transparent recruitment.
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Associate & Account directorThe Hoxby Collective
Feb 2019London, United KingdomFreelance
Providing strategic counsel to clients and conception of PR strategies and campaigns for new business. Leading on projects, managing and overseeing freelance PR teams & ensuring campaigns are delivered. Budget management, delivering new business, and nurturing existing clients. Currently, project lead for the global anime brand Crunchyroll with teams in the UK, Spain, Australia, and Japan.

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Skills

• PR Campaigns
• PR Strategy
• Communication Campaigns
• Strategic Communications
• Crisis Communications
• Crisis Management
• Media Relations
• Stakeholder Management
• Client Briefing
• Stakeholder Engagement

Education

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CIPR Diploma in Public RelationsCIPR
May 2005London, United Kingdom
Bachelor of Arts (BA) University of The Arts London (UAL)
Aug 1997 - May 2000London, United Kingdom
BA (hons) Business Communications 2:1