I am a naturally analytical marketer who has always had an interest in what drives people to make certain decisions. I enjoy digging deep into challenges and understanding how it’s possible to make people’s lives easier through brand activity. I’m fascinated by the power of social media to persuade and attract in a more direct and influential manner than traditional advertising – and how these channels contribute to brand building (e.g. how the Nike swoosh has come to define athletic achievement). I'm currently responsible for all social media content output at Advertising agency Doner UK.
Responsible for Doner UK's social content output across key clients such as Fiat, Jeep and Alfa Romeo, and the European central agency accounts for Invisalign and Neato, I manage 7 Community Managers across 5 European markets. My recent work includes collaborating with Red Bull on Jeep’s Mountain Bike sponsorship - planning a content strategy that resulted in the two most successful pieces of content ever on Jeep’s social channels – and planning Invisalign’s #RealSmile global campaign, a share for charity campaign which raised over $5500 in a day. By matching my knowledge of the audience’s sharing behaviours with a content format that complements this behaviour, I succeeded in creating a successful campaign with no media spend, resulting in the top tweet on the number 1 trending topic in the UK and USA, #RealSmileDay.
My work included winning Aviva and Canterbury new business: I was tasked with crafting the social framework for both brands, marrying up their objectives with their respective sponsorships of the Aviva Rugby Premiership and England Rugby team. The strategy for Canterbury was followed through for the launch of their new England 6 Nations Rugby shirt. Along with the wider team I also planned and implemented content strategies for the Commonwealth Games (SSE) and Rugby 6 Nations (RBS).
I gained experience working on accounts such as Suzuki, Rémy Martin and Jägermeister. Work included influencer planning for Jägermeister’s new approach to market. I also created content, wrote copy and covered live events as part of the overarching integrated strategy.
An internship at Social Media agency Jam (now known as DF London), working across the Capital One Cup and Nescafe Dolce Gusto accounts. I wrote copy for digital campaigns and worked alongside creatives answering client briefs.
An internship on the Sports team at Freuds, where I was lucky enough to work on Nike and Sky Sports. I learnt the basics of selling in and reporting, working mainly across a Nike NFL London campaign and a Sky Sports David Beckham interview piece in The Times - not a bad intro to agency work!
2:1 Grade Achieved