Edel Singh

Edel Singh

Photographer / Social Media SpecialistLondon, United Kingdom
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Edel Singh

Edel Singh

Photographer / Social Media SpecialistLondon, United Kingdom
About me
Creative mind ready to jump on most opportunities. Trained photography in Norway, and sponged up as much information about social media/digital marketing as I could in New York. Currently in London.
  • Off-White Men’s SS20 Show Backstage
    Off-White Men’s SS20 Show BackstageBackstage at the show during Paris Fashion Week, June 2019. Content shot for use on the @Saks channels to supplement show coverage.
  • Rag & Bone Spring Collection
    Rag & Bone Spring Collection
  • NYFW Accessories Campaign
    NYFW Accessories Campaign
  • #10022SHOE
  • Fuego
  • Marchesa x Saks Fifth Avenue Holiday
    Marchesa x Saks Fifth Avenue Holiday
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Work history
    Social Media ManagerSaks Fifth Avenue
     - London, United KingdomFreelance
    Functioned as the remote European marketing office for Saks Fifth Avenue. Tasks included covering LFW, MFW and PFW for Saks social media channels from both front row seats and podium. Developed concepts and shot designer collaborations, including brands such as Prada, Johanna Ortiz, Marcelo Burlon, Officine Generale and more. Handled influencer collaborations in the various cities - Kate Foley in London, Vivana Volpicella in Milan and Sabina Socol in Paris. Worked directly with the Fashion Director to ensure all content was consistent with the Saks POV. Planned and/or shot digital campaigns for Saks.com (PFW buyer story, Altuzarra).
    Digital/Social/PR Freelancer for New York Fashion Week: Men’sThe Council of Fashion Designers of America (CFDA)
     - New York, United StatesFreelance
    Provided on-site support at show locations, including photography and behind-the-scenes coverage for the CFDA website and social media channels, shot with both professional camera equipment and mobile. Organised the NYFWM assets and continuously updated the CFDA website through a customised WordPress backend. Used Campaign Manager to create a bi-weekly newsletter summarising the highlights of New York Fashion Week: Men’s.
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  • Fashion Photography
  • Photography
  • Backstage Photography
  • Social Media Advertising
  • Social Media
  • Creative Marketing
  • Brand Building
  • Creative Concepting
  • Campaign Creation
  • Paid Media
    B.B.A., ManagementLIM College
     - New York, United States
    Founding member of the CSR Club, coordinated the first International Student’s Orientation, student mentor for both undergrad and graduate students. Member of Delta Mu Delta, International Honor Society in Business. Recipient of Authentic Brands Group’s Award for Excellence in Management.
    Excellence in ManagementAuthentic Brands Group
    Awarded to the student with the highest grade point average studying Management at LIM College.