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Social Media ManagerSaks Fifth Avenue
- London, United KingdomFreelance
Functioned as the remote European marketing office for Saks Fifth Avenue. Tasks included covering LFW, MFW and PFW for Saks social media channels from both front row seats and podium. Developed concepts and shot designer collaborations, including brands such as Prada, Johanna Ortiz, Marcelo Burlon, Officine Generale and more. Handled influencer collaborations in the various cities - Kate Foley in London, Vivana Volpicella in Milan and Sabina Socol in Paris. Worked directly with the Fashion Director to ensure all content was consistent with the Saks POV. Planned and/or shot digital campaigns for Saks.com (PFW buyer story, Altuzarra).
Digital/Social/PR Freelancer for New York Fashion Week: Men’sThe Council of Fashion Designers of America (CFDA)
- New York, United StatesFreelance
Provided on-site support at show locations, including photography and behind-the-scenes coverage for the CFDA website and social media channels, shot with both professional camera equipment and mobile. Organised the NYFWM assets and continuously updated the CFDA website through a customised WordPress backend. Used Campaign Manager to create a bi-weekly newsletter summarising the highlights of New York Fashion Week: Men’s.
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- Fashion Photography
- Backstage Photography
- Social Media Advertising
- Social Media
- Creative Marketing
- Brand Building
- Creative Concepting
- Campaign Creation
- Paid Media
B.B.A., ManagementLIM College
- New York, United States
Founding member of the CSR Club, coordinated the first International Student’s Orientation, student mentor for both undergrad and graduate students. Member of Delta Mu Delta, International Honor Society in Business. Recipient of Authentic Brands Group’s Award for Excellence in Management.