About me

I am a curious, creative and commercial Account Director, working in an award-winning B2B marketing agency to create and deliver global, multi-channel campaigns that drive high levels of engagement and exceed targets. I am a strategic thinker with strong leadership skills and enjoy finding creative solutions to client briefs. My strong interpersonal skills enable me to build great client relationships. I am hardworking, un-phaseable and bring energy and enthusiasm to everything I do.

QuestionsProjectsExperienceTeam

Work history

Account DirectorThe Crocodile
Nov 2016London, United KingdomFull Time
/ Account Director (Dec 2018 – Present) / Senior Account Manager (Feb 2018 – Nov 2018) / Account Manager (November 2016 – Jan 2018) I work in a fast paced, award-winning creative agency, managing a number of key client accounts, including The Financial Times and The London Stock Exchange Group. Acting as the lead contact on my accounts, I manage client projects from initial briefing and proposal creation, through to campaign planning, delivery and reporting. My responsibilities and skills also include:  Owning and growing client accounts  Leading project and creative teams, as well as paid media departments  Campaign strategy and planning  Leading the creation and successful delivery of multi-channel campaigns  Content strategy, creation and production  Delivering digital and design solutions  Managing large scale budgets  Pitching for new business  Managing agency commercials, including: invoicing, statements of work, agreeing and negotiating budgets Key achievements at The Crocodile include:  Growing London Stock Exchange from a £50k account to a £800k account  Creating and leading the campaign for AIM, which won two Silver B2B Marketing Awards in 2018 (Best Content Marketing campaign), Best SME Targeted campaign)
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Senior Marketing Executive & Account ManagerBRIGHT
Apr 2014 - Nov 2016London, United KingdomFull Time
At Bright I managed a range of client accounts and projects, focusing on content and communications campaigns. I set-up and managed Bright’s content department, establishing Content as a new service area for the business. • Marketing strategy and planning • Creating, implementing and managing marketing and communication strategies • Project managing events, including: round table discussions, executive dinners, seminars, webinars • Proposition and messaging development • Creating a range of different content, including: press releases, articles for publication, blogs, thought leadership pieces, reports, case studies • Video (live and animated): directing and managing production and distribution • Managing multiple social media accounts and strategies • Project managing website builds • Managing content production and communication strategies • Running and managing e-mail marketing campaigns • Managing telemarketing and sales teams • Liaising with journalists • Communicating with multiple stakeholders from all levels – clients, CEOs, directors, suppliers, and sales teams • Line managing junior members of staff

Skills

• Advertising
• Digital Media
• Branding
• Brand Management
• Direct Marketing
• Internet Marketing
• Marketing Strategy
• Social Media Marketing
• Communications
• Creative Campaigns

Education

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English LiteratureUniversity of Kent
Sep 2008 - Nov 2013Canterbury, United Kingdom
English Literature MA English Literature BA