Experienced and dynamic marketing professional with a diverse background in the music industry, spanning artist marketing, product management, artist relations, and event production.
With a track record of success in executing and measuring marketing campaigns for artists, I bring a strong analytical mindset and a talent for building relationships with artists, cross-functional teams, and industry executives. I also have a native level of Spanish and English with conversational Portuguese.
Work history
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Senior Product ManagerLondon Records
London, United KingdomFull Time
Artist Marketing Manager - YouTube MusicGoogle
- London, United KingdomFull Time
Here I planned, executed and measured artist and new release marketing campaigns and playlists across EMEA for RELEASED, Artist on The Rise and Afterparty packages. My role includes liaising with artists, cross functional partners, company executives and a wide range of functional groups within Google. I also focused on editorial and programming for RELEASED playlists and OOH across the UK, France and Germany. This entailed analysing campaigns for effectiveness; conducting troubleshooting, post-program reporting, and ROI analysis.
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Skills
- Marketing Management
- Artist Liaison
- Strategic Marketing
- Creative Partnerships
- Music Programming
- Music Promotions
- Creative Producing
- Project Management