Projects
Work history
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Strategist / PlannerBuzzman
Paris, FranceFull Time
Advertising & Design Strategist at Buzzman/Productman
1.Buzzman as Strategic Planner :
Working daily on our clients' business and providing strategic recommandations, consumer studies, creative briefs,...
Accounts :
- PMU
- Diesel (Europe's largest betting operator)
- Just Eat
- Oreo
- Huawei
- Winamax
- others : Good Gout,DPD, Yop, (Milk drink), Yomoni...
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2.Productman as Lead Design Strategist :
(Productman, a "spin-off" of Buzzman, is a service design studio: http://www.productman.co)
Leading the development of new brands, products or experiences through design thinking implementation, deep UX analysis, innovation sourcing and testing for subjects such as :
- Rentraide for Systeme U
- ILLUCITY for Ymagis
- Ciboulette for Botanic
Details :
- Research & analysis: uncovering truths about people, businesses, brands and markets using a blend of quantitative and qualitative techniques
- Experience mapping and service design: inputting into a holistic understanding of an audience group, product category, CX ecosystem or product design
- Business analysis: converting insights and ideas into user stories with associated value definition for customers, clients and product teams
- Facilitation: planning and delivering collaborative and creative workshops with both client and agency teams
- Innovation & NPD: identifying growth opportunities and solving problems for clients, guiding teams through the process of getting new products and propositions to market.
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Strategist / PlannerMarcel Worldwide
- Paris, FranceFull Time
Strategic recommandations,consumer studies, creative briefs, development of innovation methodologies and design thinking implementation with the UX department.
Accounts :
- Intermarché (Retail)
- DS Automotive
- Sanofi (Doliprane, MagnéB6, Oenobiol,...)
- Banque Populaire (Banking)
Skills
- Adverstising
- Branding
- Marketing
- UX Straetgy
- Service Design
- Product Design
- UX Research
- Account Planning
- Strategic Planning
- Advertising Analysis
Education
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Advertising and Design ISCOM
- Paris, France
Awards
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Best Newcomer In CommunicationCommunication & Entreprise