Edouard N'diaye

Brand and Experience Strategist

Mid Level
Paris, France
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About me

Doing Advertising Strategy for accounts like Huawei, L’Oréal, Just Eat, Diesel. And leading UX Strategy at Produtcman (the innovation studio of Buzzman) and building products and services for accounts such as Ubisoft, Casino or Système U (Retail) or Carlsberg.

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  • Adverstising
  • Branding
  • Marketing
  • UX Straetgy
  • Service Design
  • Product Design
  • UX Research
  • Account Planning
  • Strategic Planning
  • Advertising Analysis

Work history


Strategist / Planner


Sep 2016
  • Paris, France
  • Full Time
  • Advertising & Design Strategist at Buzzman/Productman 1.Buzzman as Strategic Planner : Working daily on our clients' business and providing strategic recommandations, consumer studies, creative briefs,... Accounts : - PMU - Diesel (Europe's largest betting operator) - Just Eat - Oreo - Huawei - Winamax - others : Good Gout,DPD, Yop, (Milk drink), Yomoni... ---------------- 2.Productman as Lead Design Strategist : (Productman, a "spin-off" of Buzzman, is a service design studio: http://www.productman.co) Leading the development of new brands, products or experiences through design thinking implementation, deep UX analysis, innovation sourcing and testing for subjects such as : - Rentraide for Systeme U - ILLUCITY for Ymagis - Ciboulette for Botanic Details : - Research & analysis: uncovering truths about people, businesses, brands and markets using a blend of quantitative and qualitative techniques - Experience mapping and service design: inputting into a holistic understanding of an audience group, product category, CX ecosystem or product design - Business analysis: converting insights and ideas into user stories with associated value definition for customers, clients and product teams - Facilitation: planning and delivering collaborative and creative workshops with both client and agency teams - Innovation & NPD: identifying growth opportunities and solving problems for clients, guiding teams through the process of getting new products and propositions to market.


Strategist / Planner

Marcel Worldwide

Apr 2014 - Aug 2016
  • Paris, France
  • Full Time
  • Strategic recommandations,consumer studies, creative briefs, development of innovation methodologies and design thinking implementation with the UX department. Accounts : - Intermarché (Retail) - DS Automotive - Sanofi (Doliprane, MagnéB6, Oenobiol,...) - Banque Populaire (Banking)



Advertising and Design


Aug 2012 - Jun 2016
  • Paris, France



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