About me

Doing Advertising Strategy for accounts like Huawei, L’Oréal, Just Eat, Diesel. And leading UX Strategy at Produtcman (the innovation studio of Buzzman) and building products and services for accounts such as Ubisoft, Casino or Système U (Retail) or Carlsberg.

QuestionsProjectsExperienceTeam

Projects

• 5

  Huawei - Antoine Griezmann in "Une histoire de flou"
• Spirit of the braves - DIESEL x NEYMAR JrGlobal launch of the new Diesel fragrance by Neymar Jr
• OREO - Do You Speak Oreo

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Work history

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Strategist / PlannerBuzzman
Sep 2016Paris, FranceFull Time
Advertising & Design Strategist at Buzzman/Productman 1.Buzzman as Strategic Planner : Working daily on our clients' business and providing strategic recommandations, consumer studies, creative briefs,... Accounts : - PMU - Diesel (Europe's largest betting operator) - Just Eat - Oreo - Huawei - Winamax - others : Good Gout,DPD, Yop, (Milk drink), Yomoni... ---------------- 2.Productman as Lead Design Strategist : (Productman, a "spin-off" of Buzzman, is a service design studio: http://www.productman.co) Leading the development of new brands, products or experiences through design thinking implementation, deep UX analysis, innovation sourcing and testing for subjects such as : - Rentraide for Systeme U - ILLUCITY for Ymagis - Ciboulette for Botanic Details : - Research & analysis: uncovering truths about people, businesses, brands and markets using a blend of quantitative and qualitative techniques - Experience mapping and service design: inputting into a holistic understanding of an audience group, product category, CX ecosystem or product design - Business analysis: converting insights and ideas into user stories with associated value definition for customers, clients and product teams - Facilitation: planning and delivering collaborative and creative workshops with both client and agency teams - Innovation & NPD: identifying growth opportunities and solving problems for clients, guiding teams through the process of getting new products and propositions to market.
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Strategist / PlannerMarcel Worldwide
Apr 2014 - Aug 2016Paris, FranceFull Time
Strategic recommandations,consumer studies, creative briefs, development of innovation methodologies and design thinking implementation with the UX department. Accounts : - Intermarché (Retail) - DS Automotive - Sanofi (Doliprane, MagnéB6, Oenobiol,...) - Banque Populaire (Banking)

Skills

• Adverstising
• Branding
• Marketing
• UX Straetgy
• Service Design
• Product Design
• UX Research
• Account Planning
• Strategic Planning
• Advertising Analysis

Education

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Advertising and Design ISCOM
Aug 2012 - Jun 2016Paris, France

Awards

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Best Newcomer In CommunicationCommunication & Entreprise