Work history
G
G
Creative CopywriterGorillaz
London, United KingdomFreelance
Lead creative copywriter for Damon Albarn's Gorillaz, across their latest album campaign, Humanz. Writing all narrative content for virtual band members including fictional press interviews, animated Instagram stories, social media posts, fan texts, Gorillaz’ mobile app, award ceremony scripts, marketing initiatives (with Saatchi & Saatchi) and short animations. Responsible for brand tone of voice across the whole campaign.
Through Gorillaz, I’ve written for: Vice, AV Club, Redbull, Jaguar, Q Awards, Brit Awards, iTunes, Sonos, Shortlist, The Lenny Letter, Mixmag, Dazed Digital, Crack Magazine, Music Week, Metro. Check edcaruana.com for examples.
Skills
- Copywriting
- Sub-editing
- Brand Storytelling
- Editorial
- Script Consulting
- Editing
- Narrative
- Multi-platform Content
- Comics
- Comedy Writing
Education
U
U
BAUniversity of Bristol
- Bristol, United Kingdom
English