Work history
Creative Content Strategist
Creative Content Strategist
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Responsible for running the Content team providing Strategy for across all Helia clients, primarily focussed on key client Unilever: Dove (Global), Simple Skincare (US, UK) and Surf (Global). Reporting into the Head of Content & Social, and working closely with Planning and Creative departments to deliver toolkits for both local and global campaigns.
Brought in on new business pitches for McLaren, Volvo, Nestlé, Ministry of Sound, Walls. Contributed thought leadership piece on behalf of the company for WallBlog.
Highlights:
Dove Master Brand Campaign 2015 - ‘Choose Beautiful’
- Lead the conception and production of the supporting content platform to the campaign, designed to allow women to choose beautiful for themselves through content pieces designed to help positively influence self esteem.
- Produced global toolkits for local markets across 73 territories.
- Award: Shortlisted - Cannes Lion 2015
Simple Skincare - ‘Skin Social’
- Produced the overarching content strategy in both 2014 and 2015, a platform aimed at the brand’s teen audience.
- Partnered with a number of YouTube creators, including Zoella, to provide a platform for teens to learn about skincare through content.
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Skills
- Advertising
- Marketing PR
- Copywriting
- Editing
- Presenting
- Creative
- Project Management
- Strategic Planning
- Web Content
- Creative Direction
- Consumer Behavior
- Creative Thinking
- Illustrator
- Photoshop
- Powerpoint
Education
BA
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Music Business