Junior Creative at Ogilvy UK Brand Consultant at Edit Suits Co-founder & Creative Director at Flint Watches The London based company launched in August 2017. Flint use unique materials in their designs & collaborate with local craftsman, to create elegant dress watches. Assembled & crafted in Britain. Background in marketing, design & illustration.Locked Pro Plan feature
As part of 9 month programme, I am working as creative in a leading advertising agency. I have worked on live briefs for the likes of British Airways, Dove and F1. Recently I wrote and directed my first ad for the UN, creating video content for their 'Share the Meal' app, which targets Muslim donations during Ramadan.
I was brought in to help transform the business from a service into a brand. Work has included creative direction across all areas: - Redesign of website & marketing materials - Directing shoots - Developing their first integrated advertising campaign - Suit design
Flint Watches launched in August 2017. Sourcing unique natural materials we create unisex timepieces. -Product design / development - from concept to production. -Produced social content and a structured plan across social channels. -Conduct fashion photoshoots. -Tracking social trends, so to maintain a fresh identity. -Run a blog content series, on young artists & designers in London (e.g. Andrew Salgado) - so to build audience loyalty. This includes writing scripts and exercising interviews. -Have run content-sharing partnerships with various watch blogs & design fairs. Also developing partnerships with our retailers in content creation. -Identifying PR opportunities, that match the brands identity. -Tracking social metrics - analysing and repeating successful content, so to expand our following. Finding ways of successfully targeting customers. Driving natural engagement & being selective with social budget spend. -Website Build -Sales - e.g. Trade-fairs, contacting retailers
-Created interactive campaign concepts for clients and collaborated with a wider team to generate ideas that pushed work beyond traditional advertising. -Learnt how to successfully structure my time by creating media schematics, while managing relations with three clients (SEAT, Macmillan Cancer Support and Global Radio). -Presented to both clients and ad agencies, regarding monthly media expenditure and the team’s media strategy going forward. -Gained insight into consumer behaviour through attending weekly meetings and think-tank’s with the likes of Google and Yahoo. -Conducted research and analysis using specialist industry software to ensure future campaigns effectively raised brand awareness.
-Designing event spaces and organising logistics. -Assisted with the rebrand of the company. This included spending time with each individual team, updating their marketing collateral. -Led the update / rebrand of the company Intranet system and assisted in the creation of the new company overview. -Ran the company social sites.
-Interior design projects included a penthouse apartment in Battersea; and the Ritz Carlton showcase apartment in Chicago. -Producing mood boards, and presenting to clients. -Sourcing products e.g. fittings, furniture. -Producing working drawings/ plans using CAD. -Ran the company social channels. -Project managed the design of the company app, and the update of the company website. -Other work included budgeting and negotiating prices for items, client relations and sourcing new developers.