I am an Indonesian born, interdisciplinary design professional who is trained to produce innovative design ideas through the understanding of the fundamental design principle, materiality, and knowledge of design generation as well as production.Locked Pro Plan feature
• I am currently working as an independent designer, advocating sustainability and innovation in traditional craftsmanship through jewellery. My practice resides at the intersection between art, design, fashion and craftsmanship. • Working closely with the local crafts community, I'm using a project-based approach to connect different craftspeople, establishing a collaborative working environment which goal is to advance their approach in design through an array of topics such as material development, design generation and product innovation. • My design practise explores how techniques found in graphic design and textile production could be implemented into jewellery. By developing a new filigree approach and artistry rooted in the traditional way of making, I am hoping to support and elevate traditional craftsmanship in this competitive machine production era, as well as inspire people to sustainable making and production method. Find out more about what I do at https://www.pusaka.co.uk
• Assisting Independent Designer and Business in defining and re-defining their brand starting from concept generation, naming, market research, concept design, presentation, production and activation, often with tight schedules and limited budgetary. • Producing a 2D and 3D design for a wide variety of graphic art and promotional material such as logo, stationeries, wall graphics, sign design, menu book, packaging, invitation, poster and merchandise. as well as managing and supervising the design and production team. • Creating a brand guideline for clients and train their in-house designer to maintain the consistency and quality of the brand identity. Discover the works by simply visiting https://www.charmain.co.uk
as part of a collaboration project with CSM MA Design: Jewellery • Creating and developing three jewellery design ideas as part of Davidoff new product category (Cufflink) based on their brand story and a unique aesthetic. • Conducting customer profiling, through on-site observation and focus group, which later on used as a base for idea generation and product development for the new product category. The three final designs prototype and proposal was presented and showcased during the Jury presentation, and although didn't win, receive positive feedback.
as part of a collaboration project with CSM PCAD Department. • Leading and managing an interdisciplinary design team on creating and developed 3 accessories design ideas that could be used together with the new Huawei Smartphone from concept to delivery. • Conducting comprehensive market research, conceptual idea generations and product designs as well as technical documentation, proposals, and video promotion for a new marketing campaign. By the end of the project, The design proposal "Fragments" emerge the runner up and the prototype was showcased and exhibited during the Huawei Press Conference at the 2017 Mobile World Congress in Barcelona, Spain.
• Designed brand and brand identity with Notee & Netoo creative direction team, researching and resourcing on both materials and finishing combination to creates high visual design impact. • Working on layouts and art-working pages across digital and print media for marketing purpose, using a variety of digital design software such as Adobe creative suite. • Ensuring the consistency of the brand identity for both new and existing business, maintaining the visual language through the use of brand book and guidelines. • Finalising the approved design artwork, creating the full specification file for printers; drafting/Image manipulation/colour reproduction - corrections/digital retouching/downsampling, so it is ready to print and produce.
• Produced visuals concept, 3D mock-up, and 2D graphic art for a company such as A&W restaurants, Intiland, Transavia, My Pad, Danar Hadi, and Puffin Paint. • Work as part of the creatifactory design team to developed and produced advertising materials as well as branding solutions that could support and correspondence to the client needs and specification.
Coursework in Design: Jewellery. The related Subject study includes Design Generation, Critical Thinking, Research Methodology, Independent research, Critical Interrogation and other collaborative work with other students from different design discipline (e.g. Industrial Design). Responsibilities: • Independently leading and managing multiple projects from concept to finish by deadlines while prioritising a workload, resulting on the project chosen as the runner up of Huawei accessory design competition, completion of the brand project and the realisation of “PUSAKA” jewellery collection. • Collaboratively working with a master craftsman, workshop technician, professional industry, and other designers such as product, textile, furniture, and ceramics to discover new possibilities and push innovations. • Researching trend and consumer behaviour through an on-site visit to jewellery/design/art fair, trend forecaster, digital and printed media. • Communicating, and presenting ideas with clarity and confidence to the member of staff, company representative, manufacturer and suppliers. • Doing a design iteration and rapid prototyping, experimenting with a variety of material from copper, brass, silver, gilded metal, and silver to clay, resin, wood, leather, paper, and other alternative material such as butterfly and feather to test assumption in design.
Coursework in Jewellery making for beginners, Jewellery making with plastic and metal, Organic form in Jewellery. • Do simple-practical techniques in jewellery such as piercing, filing, soldering, simple fittings and finishes and applied it into practice through making rings, earrings and necklaces using silver and semi-precious stones as a medium. • Work with wax, resin and other plastics in combination with silver to create a simple ring and pendants. This involves carving a wax prototype and making a rubber mould from it. • Use techniques of forging, anticlastic raising, fold forming and hydraulic press forming to create a range of beautiful jewellery objects from copper and brass.
Coursework in Graphics / Visual communication design. The related Subject study includes Visual Communication Design, Design Management, Photography, Computer Graphic, Editorial Graphics, Advertising, Printing Process, Interactive New Media, Typography, Sign Design, Color Theory, The History of Design, Drawing and Illustration. Responsibilities: • Developing a deep understanding of fundamental design principle regarding colour, layout and composition. • Learning on how to create effective and efficient branding solutions and the relationship between brand and brand guidelines. • Experimenting with different kinds of techniques such as lino printing, screen printing, laser cutting, engraving and letterpress to gain knowledge on the different type of material and finishing in print production. • Understand different file type (e.g. TIFF, EPS, Mov), and the difference between vector and raster graphics for digital media production.
Maison/0 is an incubator of sustainable intelligence designed to provoke practices and challenge our collective futures. Set up as part of the CSM LVMH partnership launched in May 2017, Maison/0 provides a platform to develop innovative sustainable projects across Central Saint Martins and LVMH. Leading the initiative in both local and global contexts, Professor Carole Collet is the inaugural CSM LVMH Director of Sustainable Innovation. Co-designing and co-working with local filigree craftsman, using recycled silver in Indonesia Charmain MA project "PUSAKA" is one of The Nominee for 2018 MAISON/0.
The design brief is to design luxury accessories for Huawei W handset that addresses the artistic minded of the new cosmopolitan market. In response to that brief, Charmain together with Alexander Cole, Yixuan Gao, and Yuki Deng came up with project Fragments.
Charmain, together with CSM MA design course leader Simon Fraser, alumni Noor Fares, and classmates Ellis Cameron, Hannah Newell, Muneera Alsharhan Featured on 2017 Vanity Fair Jewellery Edition, article "School of Rocks" by Jermaine Francis page 70-72