I am a cross-disciplinary designer with a focus on visual communication, jewellery and surface design prints. I train on producing produce innovative design ideas through the understanding of the fundamental design principle, materiality, and knowledge of design generation as well as production.
Projects
Projects credited in
- Huawei "The new Aesthetics"Competition for Huawei "The New Aesthetic", second price. The main purpose of this product is to share and embrace your memory by highlighting your everyday special moments. It will be shown as an evolving pattern through the full coloured E-ink phone case. It works by using an app that analyse photos and videos that you took during the day from your camera and social media. The app will compile and extract photos and videos into one specific shape and colour on the phone case. Team Al
Work history
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Jewellery Designer, Research & InnovationPUSAKA
London, United KingdomPart Time
• I am currently working as an independent designer, advocating sustainability and innovation in traditional craftsmanship through jewellery. My practice resides at the intersection between art, design, fashion and craftsmanship.
• Working closely with the local crafts community, I'm using a project-based approach to connect different craftspeople, establishing a collaborative working environment which goal is to advance their approach in design through an array of topics such as material development, design generation and product innovation.
• My design practise explores how techniques found in graphic design and textile production could be implemented into jewellery. By developing a new filigree approach and artistry rooted in the traditional way of making, I am hoping to support and elevate traditional craftsmanship in this competitive machine production era, as well as inspire people to sustainable making and production method.
Find out more about what I do at https://www.pusaka.co.uk
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Creative Director & FounderCHARMAIN
IndonesiaFull Time
• Assisting Independent Designer and Business in defining and re-defining their brand starting from concept generation, naming, market research, concept design, presentation, production and activation, often with tight schedules and limited budgetary.
• Producing a 2D and 3D design for a wide variety of graphic art and promotional material such as logo, stationeries, wall graphics, sign design, menu book, packaging, invitation, poster and merchandise. as well as managing and supervising the design and production team.
• Creating a brand guideline for clients and train their in-house designer to maintain the consistency and quality of the brand identity.
Discover the works by simply visiting https://www.charmain.co.uk
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Skills
- Print Design
- Jewellery Making
- Editorial Design
- Adobe Creative Suite
- Photo Manipulation
- Brand Identity
- Brand Activation
- Vector Art
- Product Styling
- Photography
Education
Post-graduateCentral Saint Martins (UAL)
- London, United Kingdom
Coursework in Design: Jewellery.
The related Subject study includes Design Generation, Critical Thinking, Research Methodology, Independent research, Critical Interrogation and other collaborative work with other students from different design discipline (e.g. Industrial Design).
Responsibilities:
• Independently leading and managing multiple projects from concept to finish by deadlines while prioritising a workload, resulting on the project chosen as the runner up of Huawei accessory design competition, completion of the brand project and the realisation of “PUSAKA” jewellery collection.
• Collaboratively working with a master craftsman, workshop technician, professional industry, and other designers such as product, textile, furniture, and ceramics to discover new possibilities and push innovations.
• Researching trend and consumer behaviour through an on-site visit to jewellery/design/art fair, trend forecaster, digital and printed media.
• Communicating, and presenting ideas with clarity and confidence to the member of staff, company representative, manufacturer and suppliers.
• Doing a design iteration and rapid prototyping, experimenting with a variety of material from copper, brass, silver, gilded metal, and silver to clay, resin, wood, leather, paper, and other alternative material such as butterfly and feather to test assumption in design.
Short Course: Jewellery Making Central Saint Martins (UAL)
- London, United Kingdom
Coursework in Jewellery making for beginners, Jewellery making with plastic and metal, Organic form in Jewellery.
• Do simple-practical techniques in jewellery such as piercing, filing, soldering, simple fittings and finishes and applied it into practice through making rings, earrings and necklaces using silver and semi-precious stones as a medium.
• Work with wax, resin and other plastics in combination with silver to create a simple ring and pendants. This involves carving a wax prototype and making a rubber mould from it.
• Use techniques of forging, anticlastic raising, fold forming and hydraulic press forming to create a range of beautiful jewellery objects from copper and brass.
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Awards
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Contender: Wire Innovation AwardsGoldsmiths' Crafts & Design Council
Exceptional Talent (Promise)Arts Council England
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