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Edwina Richardson

Marketing Assistant

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  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Art Direction
  • Promotions
  • Design
  • Events PR
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Office
  • Photoshop
  • Powerpoint

Work history


Marketing Assistant

Kiki Mcdonough Ltd

Apr 2015
  • Click to edit position description- Designing, developing and implementing content for - Assisting with the devising of ecommerce objectives through quarterly analytical reviews of the site - Overseeing the design and content of a new WordPress lifestyle blog for the website - Assisting with the ecommerce sales by implementing strategic 'path to purchase' initiatives to deliver a seamless customer experience - Creating successful social media campaigns to raise brand awareness and drive sales - Responsible for the design and overall production of the annual catalogue, a vital piece of marketing - Designing a new line of luxury leather accessories and gifting products for the brand - Working with the window designer to update seasonal window displays.


Account Executive

Harriet Hunt Communications

Aug 2014 - Mar 2015
  • Click to edit position descriptionResponsible for the PR for a portfolio of luxury lifestyle brands. Clients included Kiki McDonough, Sophie Conran, Hip & Healthy, and Phillipa Lepley. - Designing lookbooks, writing and distributing press packs, press releases, e-blasts and key news/trend alerts - Handling press enquiries and responding to image and sample?requests - Monitoring media coverage opportunities and developing new noteworthy brand and product stories (both online and print)? - Monitoring changes within editorial teams and new publications/columns - Managing media lists, coverage logs and ‘sell-in’ databases, writing monthly reports and drafting post-event reports.



History of Art

University of Manchester

Aug 2011 - May 2014
  • BA Hons History of Art