Work history
Marketing Assistant
Click to edit position description- Designing, developing and implementing content for www.kiki.co.uk.
- Assisting with the devising of ecommerce objectives through quarterly analytical reviews of the site
- Overseeing the design and content of a new WordPress lifestyle blog for the website
- Assisting with the ecommerce sales by implementing strategic 'path to purchase' initiatives to deliver a seamless customer experience
- Creating successful social media campaigns to raise brand awareness and drive sales
- Responsible for the design and overall production of the annual catalogue, a vital piece of marketing
- Designing a new line of luxury leather accessories and gifting products for the brand
- Working with the window designer to update seasonal window displays.
Account Executive
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Click to edit position descriptionResponsible for the PR for a portfolio of luxury lifestyle brands. Clients included Kiki McDonough, Sophie Conran, Hip & Healthy, and Phillipa Lepley.
- Designing lookbooks, writing and distributing press packs, press releases, e-blasts and key news/trend alerts
- Handling press enquiries and responding to image and sample?requests
- Monitoring media coverage opportunities and developing new noteworthy brand and product stories (both online and print)?
- Monitoring changes within editorial teams and new publications/columns
- Managing media lists, coverage logs and ‘sell-in’ databases, writing monthly reports and drafting post-event reports.
Skills
- Advertising
- Events
- Marketing PR
- Branding
- Art Direction
- Promotions
- Design
- Events PR
- Internet Marketing
- Marketing Strategy
- Social Media Marketing
- Office
- Photoshop
- Powerpoint
Education
History of Art
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BA Hons History of Art