About me

I'm Efi, I'm a brand and digital designer based in London. I'm all about telling a good story through visual media and I love flexing my illustration skills when the project calls for it. I believe design has the power to drive change and bridge gaps in society. I'm curious, open-minded and love a good challenge. I’m also a book lover, movie buff, coffee addict who loves learning new things and seeing the world. Oh, and my plants. I’m crazy about my plants.

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Projects

• 1

  TeleportA brand Identity for a Sci-Fi movie theater called "Teleport". Beside movie screenings the theater also has a merchandise shop and an annual Sci-Fi festival.
• RedemptionThis is a poster I made to promote a new TV show called "Redemption". The show is about a young woman who realizes her last one night stand was actually God, and that she is now pregnant with the Messiah. I have created a poster and also a tote bag and T-shirt design. Show creator: Michal Bachar

Work history

DesignerHubbub
Apr 2019London, United KingdomFull Time
Leading on the design of strong, scaleable sustainability campaigns like the Plastic Pioneers, a campaign to eliminate single-use plastic in schools, working with 7,000 pupils and 1,300 staff in 12 schools, and reducing 500,000 pieces of single-use plastic in the first year. Achieving a 75% decrease in beach and street littering in Bournemouth by using data-informed, bold and bright design, strong messaging and creative interventions such as a disco bin and a voting bin. Boosting the impact and reach of content by crafting beautiful, engaging and shareable social media designs for the foundation's 25k followers.
Design internConran Design Group
Mar 2019 - Apr 2019London, United KingdomInternship
During this short but sweet work placement where I got to participate in brainstorm meetings, prepare pitches and design branded material for leading brands like Teva and Danone.

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Skills

• Adobe After Effects
• Adobe Photoshop
• Adobe Illustrator
• Adobe Indesign
• Sketch
• Abode Premiere
• Hand Lettering
• Photography
• Motion Graphics
• UI Design

Education

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Bachelor of Arts (BA) Holon Institue of Technology
Oct 2014 - Jul 2018Holon, Israel
A degree in Visual Communication with emphasis on conceptual design and interactive design.