An award-winning Biddable Specialist with a passion for paid digital media strategies. Focused on professional development, having accomplished relevant degrees and a portfolio of prestigious awards.
Takes full responsibility for the definition and satisfactory completion of B2C and B2B projects within many sectors, working with global and local brands such as HSBC, The Walt Disney Company, Netflix, Barbican Centre, Southbank Centre and Royal Collection Trust.
Demonstrates excellent people management and stakeholder management skills, always taking the opportunity to help peers develop skills and enabling clients to realise strategies and objectives. A confident, self-starting individual and digital enthusiast who is customer experience-driven, demonstrating consistent achievement of objectives and goals.
Work history
Freelance Biddable SpecialistHavas Group
- London, United KingdomFreelance
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Freelance Biddable SpecialistPHD
- London, United KingdomFreelance
• Worked across HSBC UK including Retail Banking, Commercial Banking and M&S Bank
• Focused on managing client needs while applying best practises to paid social campaigns
• Developed strategic media and measurement plans across Facebook, Twitter and LinkedIn based on client objectives and KPIs
• Ensured activation and execution happened within timeframe agreed with client and media teams
• Took responsibility for campaign implementation, working with PHD Media’s Ad Operations team to ensure any required measurement technology was in place and oversaw appropriate quality assurance checks
• Reported on campaign performance to clients and account teams, recommending and implementing appropriate strategies for improvement
• Liaised with media owners and creative agency
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Skills
- Digital Media
- Marketing PR
- Social Media Marketing
- Paid Advertising
- Paid Media
- Paid Search
- Paid Social
- PPC
- Google Adwords
- Google Analytics
- Programmatic Advertising
Education
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MA Media CommunicationKingston University
- London, United Kingdom
Modules Include: - Creative Digital Environments - From Mass Media to New Media:
Theories, Approaches, Applications - Freedom, Censorship and Subversion - Media and
Cinema in a Global Context
Dissertation Topic: Semiotics Analyses of Branding on Instagram
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MA Media & Communication Kingston University
- London, United Kingdom
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