I am an experienced Social Media Marketing professional with a demonstrated history of working in the Digital Marketing sector. Skilled in analyzing data, content creation, marketing campaign development, social platform management, influencer partnership, paid advertising, graphic design & adobe programs. Formerly a Social Media Manager at Global University Systems, where I built strategies that organically increased follower counts on Instagram, Facebook, and Twitter by a collective average of 35% over one year, using almost zero paid support. My passion for connecting brands with people is reflected in my work by pushing forward new partnerships and digital marketing milestones.
I am always updating myself with evolving technologies, tools and methodologies in the online social networking and digital marketing world.
Work history
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Social Media ManagerBTY
Toronto, CanadaFull Time
BTY is a leading professional consulting firm specializing in supporting developers and owners to build and maintain the real estate and infrastructure assets worldwide.
• Conceptualize and write 3+ daily media postings for Instagram, Twitter to continuously build the company’s brand image and develop an engaging community
• Drafted reports and presentations for senior management to track incoming client reviews, social media analytics, and accomplishments that could be easily understood from a sales perspective.
• Developed BTY’s company blog with monthly posts designed to increase organic search ranking and position BTY as a leader in unique construction and real estate content. (https://bit.ly/2Z3KFVu)
• Research customer behavior and maintain a deep understanding of all things infrastructure, real estate, and current industry trends to communicate with effectively, and market to customers.
• Constantly researching customer behavior and maintaining a deep understanding of all things industry-specific, effectively communicating with, and market to, target demographic.
• Shot, edit, and produce video content to enhance the brand's image further, highlighting new starters or 'Women in construction' 'great places to work' segments via our social channels. ( https://bit.ly/3bx6kbd , https://bit.ly/2Z0BMvK , https://bit.ly/2LtVxE0 )
• Hired and trained social media interns at Toronto and Vancouver locations.
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Digital Marketing ExecutiveMedia Business Insight Ltd
London, United KingdomFull Time
Media Business Insight - Marketing Executive (March 2017 - Present)
Managed the online presence for events from international media brands, including online content, social media campaigns, e-mail marketing and data analysis. I oversaw the redesign of all event websites and launched the use of mobile apps at conferences. Projects included Broadcast Awards, Screen Awards, shots Awards, Creative Week and Media Summit.
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Skills
- Digital/ Print
- Socia Media
- Marketing
- Adobe Indesign/illustrator/photoshop
- CMS Websites
- Social Media Management
- Adobe Creative Suite