About me
A results-driven and ambitious Enterprise Marketing Manager with 9 years of experience in designing and implementing GTM strategies for high-tech B2B products, nurturing stable client relations with world-leading brands (Carlsberg, IKEA, Coca Cola, Nestle). Known for effective account-based marketing tactics for Enterprise-level companies and successful multi-channel lead and demand generation campaigns for SMEs (email, performance, content) that drive x3 YoY revenue growth. Proven track record in delivering on strong brand image and customer satisfaction rates.
Work history
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Marketing ManagerJoomPay
Porto, PortugalFull Time
Created and implemented a GTM strategy for cross-border payments solution from scratch (+550 new decision makers’ leads in a pipeline within 3 months & +20 new SME accounts in onboarding)
Launched a strong agent referral program (+5 Enterprise-level customers in the pipeline)
Built an automated digital sales funnel across multiple channels (email, SMS, messengers, Calendly, etc.) to increase conversion rate from lead form to onboarding meeting (+40% CR).
Developed marketing collateral (customised pitch books, product video, leaflets) to efficiently deliver product value to the customers (2x faster sales cycle).
Collaborated across the entire leadership level (Analytics, Design, Legal, Compliance, Development, Product) & communicated marketing goals / KPIs on every level to keep them aligned with business strategy.
Owned and managed relationships with external partners, business associations, agencies, managed marketing budgets, allocated and optimised spend across tactics, forecasted results to maximise campaign effectiveness.
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Marketing ManagerYandex
- Moscow, RussiaFull Time
Created and implemented account-based marketing plans to deliver new product features to Enterprise-level customers and increase customer satisfaction (NPS – 96%).
Developed and maintained stable client relations with world-leading brands (Carlsberg, IKEA, Coca Cola, Nestle).
Collaborated with research firms (Gartner, Forrester, Alphasights), C-level communities.
Drove all marketing activities offline (self-hosted events, participation in industry events) and online (media campaigns, research, email marketing) to network and build strong brand image.
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Education
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Marketing ManagementGOVERNMENT STATE UNIVERSITY OF MANAGEMENT MOSCOW
- Moscow, Russia