Ela Perşembe
Available

Ela Perşembe

Patron/Collector Relations & Events ManagerLondon, United Kingdom
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Ela Perşembe
Available

Ela Perşembe

Patron/Collector Relations & Events ManagerLondon, United Kingdom
About me
Art professional with 5+ years of experience, and passion for arts & culture, and the global art market. Proven track record in creating high value client experience. Experienced in coordination of events and projects, and motivated for mission driven fundraising and sales. Dual UK / Turkish citizen seeking and available immediately for a full-time role in London.
Work history
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    Patron Relations & Events ManagerSAHA Association
     - Istanbul, TurkeyFull Time
    Head of patron relations and events at SAHA Association. SAHA is the only non-governmental funding body in Turkey, likened to Mondrian and British Council, and has made grants to projects at Venice Biennial, Tate Modern, Barbican Centre, and New Museum among many others. SAHA also provides unprecedented access to the art world, including special museum access, VIP accreditation to world-wide fairs, out of hours exhibition tours, artist studio and private collection visits. In my role as the head of patron relations I cultivated an environment in which patrons enjoyed exclusive benefits, while also becoming part of a dedicated community truly invested in SAHA's mission. I endeavoured to recruit, steward and retain patrons, among whom were Turkey's leading art collectors and patrons. - Managed a portfolio of 110 individual donors, 5 corporate sponsors and 25 young patrons (donations from €5,000 to 25,000). - Strategised retention, revived dormant patrons - achieved retention rate of 93%. - Strategised membership pipeline, established prospective patron lists (with membership capped at 120 for 2019, increased in two years from 82 to 110 individual donors.) - Strategised effective membership renewal communication and worked with Director to steward and cultivate patrons to ensure annual donor targets were met. - Strategically developed and delivered SAHA’s local patron program according to a yearly plan (planned and coordinated 4 unique events monthly: artist studio, private collection, curator led exhibition tour, artist talk). - Independently designed and delivered exclusive and luxury fine art itineraries run entirely by SAHA three times yearly, taking groups of 35 SAHA patrons for itineraries in Brussels, Barcelona & Bilbao, Miami (Art Basel), Athens (Documenta), Kassel (Documenta), Münster (Sculpture Project), Paris (FIAC), Tokyo, Kyoto & Naoshima. - Managed finance accounts of SAHA (incoming donations, travel program profits) and reported to Executive Board.
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    Digital Communication StrategistSALT Galata
     - Istanbul, TurkeyFull Time
    Recruited for a research project focused on renewing the digital communication strategy for SALT, as the institution gave new focus to its positioning as an international exhibition making institution. SALT is an art space and research institution based in Turkey, exploring timely issues in visual and material culture. - Compiled research and analysis on digital strategy and viral campaigns of international art institutions. - Consulted with media and digital agencies in Istanbul and finally proposed a redesign and reorganisation of strategy for digital presence at SALT.
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Skills
  • Client Development
  • Client Liaising
  • Account Management
  • Events
  • Marketing
  • Art Administration
  • Event Coordination
  • Event Management
  • Fundraising
  • Social Media
Education
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    BA Art HistoryMcGill University
     - Montreal, Canada
    Bachelor of Arts - Major Concentration in Art History Minor Concentration in Business Management Minor Concentration in English Cultural Studies 2008 - 2011