Eleanor Broderick

Creative Director/Senior Creative

London, United Kingdom
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About me

Accomplished creative digital professional, with significant experience in the delivery of creative from strategy to execution. Campaign and collateral development, UX and UI, branding, across digital, print, video and environment. Clients include Barclays, British Airways, Lendlease, The Natural History Museum, Photobox, Transport for London, Wavemaker. Creative, adaptable, fast, client-facing, exceptionally organised with strong commercial acumen.

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  • Art and Creative Direction
  • Creative Management
  • Client Presentations
  • Project Management
  • Creative Cloud
  • Digital Design
  • Copywriting
  • Sketch
  • Adobe Photoshop
  • Artwork
  • UX Design
  • UI Design

Companies I’ve worked with

  • F


    • S

      Sommet Education

      • T

        The Natural History Museum

        • R

          RRD Creative

          Work history


          Creative Director/Senior Creative


          Jan 2019
          • London, United Kingdom
          • Freelance
          • Senior freelance creative, offering Campaign and collateral development, UX and UI, branding, across digital, print, video and environment. Highly skilled in developing design solutions that bring a client’s vision to life in a fresh, compelling way. Clients include Barclays, British Airways, CenturyLink, MoneyGram, The Natural History Museum, TaskUs, Transport for London, Wavemaker. TECHNICAL SKILLS InDesign, Illustrator, Photoshop, Sketch, Figma, Invision, Lightroom, Keynote, PowerPoint, Microsoft Project, Word, Excel. Basic After Effects and Premiere Pro. Understanding of CSS and HTML. Fully set up for remote working opportunities.


          Director of Creative and Content Services

          Sommet Education

          Oct 2017 - Jan 2019
          • London, United Kingdom
          • Full Time
          • KEY RESPONSIBILITIES • Set up and lead the creative and content strategy and services teams • Manage rebrand and implementation for Sommet Education’s two brands • Budget management, performance targets and reporting ACHIEVEMENTS • Delivered identity rebrand from brief to identity sign off within eight months • Established creative team of seven and network of creative suppliers to support marketeers across Europe


          Creative Director

          Shine, Ldn

          Nov 2015 - Jul 2017
          • London, United Kingdom
          • Full Time
          • KEY RESPONSIBILITIES •Lead agency team to deliver creative solutions across channels and sectors •Facilitate workshops to define and articulate clients’ value propositions, to deliver brands and campaigns that resonate •Write, design, cost and present creative proposals, brand guidelines, presentations and blogs ACHIEVEMENTS • Delivered Global rebrand for US based BPO including brand training workshop for creative team in Manilla - to establish them a clear position in the crowded BPO market • Achieved two major corporate tenant wins following creative campaign to promote £2.4bn development project in Stratford • Won a £2.5million contract with global construction company CLIENTS INCLUDE MailChimp, Spotify, Hudl, Balfour Beatty, TaskUs, Bird & Bird, Lendlease, Balfour Beatty, Pinsent Masons


          Creative Director

          RRD Creative

          Jul 2009 - Nov 2015
          • London, United Kingdom
          • Full Time
          • KEY RESPONSIBILITIES • Set up, resource and promote the London based agency - offering multichannel creative services • Creatively direct integrated campaigns and ensure all output is of highest quality • Identify and develop new business • Facilitate and speak at creative events to raise the agency profile and to engage prospects and clients • Develop an innovative creative culture within the agency ACHIEVEMENTS • Achieved profit in year two with turnover of £2 million+ staffed with team of 8 designers • Won multiple clients and projects including British Airways, Waterford Wedgwood Royal Doulton, Aviva and Barclays CLIENTS INCLUDE British Airways, Barclays, Mastercard, Rockwell Automation, Loft Living, Aviva, Allianz, Zurich, Diageo, City & Guilds, ASDA, NS&I, Willis, The Met Police.




          Jul 2007 - Jun 2009
          • London, United Kingdom
          • Full Time
          • RESPONSIBILITIES • Establish creative studio providing a centralised design service for teams in Europe, Asia, Africa and Australasia • Creatively direct agency partner during global campaign development and facilitate consumer research in Senegal, Ukraine and Poland • Develop online toolkit to ensure all local level adaptations of master creative are on-brand ACHIEVEMENTS • Successfully rolled out global campaign across 70 countries supporting over 40 languages


          Nov 2002 - Jul 2007
          • London, United Kingdom
          • Full Time
          • RESPONSIBILITIES • Creatively direct the rebranding of the Museum, from agency selection and through to implementation • Brand Guardian across all touchpoints • Support retail and licensing department managers on brand issues, ensure brand compliance • Lead team of eight creatives ACHIEVEMENTS • Delivered full NHM Rebrand on time on budget • Won best in Public Sector and Best in Show in the Design Week Benchmarks awards for the best in Brand Communication • Short-listed for the Design Week Hot 50 list • Increased productivity of creative team by 40% • Delivered new Museum way-finding system


          Senior Designer - Promoted to CD

          MJ Productions

          Jun 1997 - Nov 2002
          • United Kingdom
          • Full Time
          • RESPONSIBILITIES • Define company value proposition and help set financial and strategic goals • Creative direction of team of ten, ensuring high level of creativity across multichannel projects. • Prepare and present tender documents and proposals • Nurture clients and seek new business opportunities ACHIEVEMENTS • Delivered rebrand across touchpoints for a major business unit within Siemens • Delivered rebrand for National Housing Federation and International Bar Association CLIENTS INCLUDE Siemens, The International Bar Association, GlaxoSmithKline, Eli Lilly, RIBA, The Metropolitan Police, QinetiQ, I&DEA, The Planning Office, National Housing Federation.



          Professional Diploma in UX Design

          UX Design Institute

          Apr 2019 - Jan 2020
          • London, United Kingdom


          MA Computing Arts

          University of West London

          Oct 2000 - Jun 2002
          • London, United Kingdom


          BA (hons) Graphic Design

          Coventry University

          Oct 1991 - Jun 1994
          • Coventry, United Kingdom