Eleanor Broderick

Creative Director

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About me

Highly experienced Creative Director, providing strategic thinking and creative solutions across channels. Working with professional services, property, finance, travel, retail and exhibition sectors. Clients include ASDA, Allianz, Barclays, British Airways, The British Council, Lendlease, MoneyGram, The Natural History Museum, Siemens, TaskUs.

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Skills

  • Art and Creative Direction
  • Creative Management
  • Art Branding
  • Client Presentations
  • Leading Teams
  • Commercial Acumen
  • Project Management

Work history

Currently

Lead Creative Director

Shine

Nov 2015
  • London, United Kingdom
  • Full Time
  • Key responsibilities: Direct and inspire agency team to deliver creative solutions across channels and sectors Facilitate workshops to define and articulate our clients’ value propositions, to ensure brands and creative campaigns resonate with clearly defined target audiences. Create headline copy and positioning statements to work alongside creative executions Provide clients with brand guardianship and creative guidance Write, design, cost and present creative proposals and presentations Manage the design team, nurture the creative culture within the agency Manage budgets and drive productivity whilst maintaining quality Key achievements: Global rebrand and rollout for BPO Awarded a £2.5million contract with global construction company Clients include: Lendlease, Osborne, Scape Group, Willmott Dixon, Kier, Balfour Beatty, TaskUs

2015

Creative Director

RRDCreative

Jun 2009 - Nov 2015
  • London, United Kingdom
  • Full Time
  • Key responsibilities: Set up, resource and promote the London based design agency - offering multichannel creative services. Creatively direct integrated campaigns and ensure all output is of highest quality. Identify and develop new business both from new opportunities and existing clients, be accountable for the profitability and growth of the agency. Facilitate and speak at creative events to raise the agency profile and to engage prospects and clients Develop a creative culture within the agency to attract and retain creatives, and to build a culture of innovation and idea generation Key achievements: Smooth-running, profitable creative agency established, staffed with team of designers. Numerous clients and projects won including well known brands Clients include: British Airways, Barclays, Mastercard, Rockwell Automation, Waterford Crystal, Loft Living, Allianz, Zurich, Diageo, City & Guilds, ASDA, NS&I, Willis, The Met Police, Waterford Wedgwood Royal Doulton.

2009

Design Director

MoneyGram

Jul 2007 - Jul 2009
  • London, United Kingdom
  • Full Time
  • Key responsibilities: Set up and manage the creative studio providing a centralised design service supporting teams in Europe, Asia, Africa and Australasia Creatively direct creative agency partner during global campaign development and attend consumer research testing in Senegal, Ukaine and Poland Recruit and manage a team of designers, to ensure effective implementation of creative campaign across 130 countries, supporting over 40 languages Implement workflow systems to ensure studio is able to deliver aggressive delivery timelines for global rollout Build collaborative working relationship with Creative team in USA to ensure consistency and quality across all collateral globally Develop online toolkit to engage regional marketing managers with new creative approach and to ensure all local level adaptations of master creative are on-brand Art direction and creative point of approval for global regional teams Key achievements: Creative studio established, staffed with team of designers. Workflow and SLAs setup and agreed ensuring efficient scheduling, job tracking and approval to support global marketing teams. Successful rollout of new global creative brand positioning across 70 countries and multiple channels

2007

Creative Director

The Natural History Museum

Nov 2002 - Jul 2007
  • London, United Kingdom
  • Full Time
  • Key responsibilities: Creatively direct the rebranding of the Museum, from partner agency shortlisting and selection through to rollout Liaison and negotiation with partners across merchandise, retail and catering to ensure brand protection Brand guardian, point of approval for visual interpretation of brand for internal and external sources across all touchpoints Promote the brand internally across the Museum through regular liaison with all stakeholders helping gain support and ownership Creative Direction across creative services team to ensure consistency across all platforms i.e 2D, 3D, Interactive media, special effects Advise and support retail and licensing department managers on design and brand issues, brief key licensees and provide feedback on merchandise both product and packaging to ensure brand fit and compliance Management of eight creatives – carry out appraisals and professional development plans Key achievements: Winner in Public Sector and Best of Show in the Design Week Benchmarks 2005 awards for the best in Brand Communication Shortlisted for the Design Week 2005 Hot 50 list Successful project management of Museum rebrand

2002

Creative Director

MJ Productions

Jun 1997 - Nov 2002
  • London, United Kingdom
  • Full Time
  • Key responsibilities: Provide strategic input to company positioning and help set financial and strategic goals Creative direction of team of 10 designers, ensuring high level of creativity on a variety of multichannel projects. Provide costings and prepare pitch documents, presentations, and proposals Appraise and line manage creative team Nurture clients and seek new business opportunities Key achievements: Creation of identity and branding guidelines for a key business unit within Siemens, and multichannel implementation Rebranding for National Housing Federation Clients include: Siemens, The International Bar Association, TMG Medical Communications, GlaxoSmithkline, Eli Lilly, RIBA, The Metropolitan Police, Qinetiq, I&DEA, The Planning Office, National Housing Federation.

1997

Design Manager

Perceptus Marketing

Aug 1996 - Jun 1997
  • London, United Kingdom
  • Full Time
  • Key responsibilities: Manage creative team, commission illustration, create concept design, and produce digital artwork. Establish workflow system and setup an effective file management procedure Projects included packaging, direct mail, advertising and corporate literature

1996

Senior Designer

Thomas Nelson & Sons

Apr 1994 - Aug 1996
  • United Kingdom
  • Full Time
  • Key responsibilities: Provide concept design for childrens’ and teachers’ books, audio visual materials and promotional materials Project manage, commission illustration, photography, and provide art direction Close liaison with authors and editors Chair monthly team meetings of approximately 20 people

Education

2003

MA Computing Arts

Thames Valley University

Oct 2002 - Jun 2003
  • London, United Kingdom

1991

BA (hons) Graphic Design

Coventry University

Oct 1989 - Jun 1991
  • Coventry, United Kingdom