A determined, passionate, and creative individual - work for me doesn’t end at 5pm. My thirst for knowledge pushes me to learn and take some thing away from all my experiences. I love to engage with new people, and form new connections. I believe a positive attitude and willingness to thrive is key to success. I relish working with a final vision in mind, and never shy away from tasks thrown at me. My job bleeds into my personal life: I love art and culture. My ultimate pleasure is to explore new places. I've recently started a sustainable fashion course, as the ethical issues we have in the industry are important to try and fix.
• Working closely with the Head of Digital and Brand Manager to ensure all brand goals and values are delivered to the customer. • Working with the e-commerce and marketing teams to brief, handover creative direction, and ensure cohesion between all teams involved in branding. • Production of campaign shoots and videos to support planned marketing targets for the season in line with the content calendar. •Helping with social media scheduling when needed, and press releases/ copy. • Creation of graphics for social media and newsletter content. Proficient on both Adobe Illustrator and Photoshop. • Projects for growth into new areas for the business. This includes market research, concept, and branding. Recent projects have included homeware and bridal. • Production of trend prediction reports each season for distribution throughout the business. Presentations to Creative Director, and internal and external teams involved in sales and buying. • Design development for both womenswear and childrenswear from first conception of ideas through to sealing the final product. • Catwalk reports and trend prediction each season. • Frequent travel to China to meet suppliers, develop product, and for sourcing. Inspirational travel in Europe and Asia for creative direction. • Print development. • Working flexibly between my content creator and designer role, multitasking and managing my time to ensure both jobs run smoothly and to adhere to critical paths. • Building strong relationships with external suppliers and production companies to ensure on time delivery and the best results.
• Worked on a rotation scheme in design department. Weekly analysis of sales and reactions to trade were crucial for this fast-paced design role. • Worked on strategy presentations each quarter, and regularly presented trend, colour prediction, and analysis from competitive shops in the UK and Europe to design and buying directors. • Participated in fast-paced training programme which covered both design and personal development skills for leadership.
• Acted as personal assistant for Sophie Goodwin, the shopping editor, to ensure smooth running of the production of the shopping edits for the magazine. • Built relationships and liased with PRs to help organise and create fresh and exciting fashion stories. • Acted as a support for all other members of the fashion team to ensure deadlines were met and shoots were produced to the best of our ability. Flexibility and the capacity to multitask were key to this role.
• Personal assistant to Stephen Jones, including diary management and assisting at appointments. • Responsible for the promotion of Stephen’s new book - Stephen Jones: and The Accent of Fashion, including organising events for the promo- tion. • Built lasting relationships with PRs. This led to my future role at Tatler magazine. • Dealt with private client appointments at the studio. • Helped to organise the upcoming London Fashion Week, and the smooth running of collaborations with other designers during the Sep- tember Fashion weeks of that year. • Worked at London Fashion Week, including management of current and potential new clients.
• Rangsutra is an NGO fashion company based in Rajasthan, which provides jobs and education for vulnerable communities in remote villages in rural India. • I travelled to remote villages along the Pakistani border to run women’s empowerment programmes to teach employees the skills they needed to work successfully for the company. This by far has been the highlight of my career.
This was a great course to explore my creativity, and gain knowledge to help me to transition from student to working in the fashion industry. I studied abroad for a term in my second year at the Pearl Academy based in New Delhi, India. This led to an internship in Rajasthan with an NGO fashion company, which provides jobs and education for women in remote villages along the Pakistani border. My final year resulted in producing a 6 look collection. My proposal for my collection won the David Bethel Bursary from the Worshipful Company of the Framework Knitters. Other internships whilst studying- Design and Production Assistant at Lyle and Scott. Design and Operations Assistant at Quba Sails Ltd
After presenting my plans for my final collection to the board of the Worshipful Company of Framework Knitters, I won this bursary to carry out my final collection, and was given a mentor for the duration of it. This was extremely valuable and gave me a wealth of knowledge I would not have had on my degree otherwise.
For this competition I submitted designs to promote the importance and benefits of wool as a natural fibre within the industry. Hackett produced my designs to be sold in their stores, with a percentage of the profits going to the Campaign for Wool charity.