Eleanor Crossman
Available

Eleanor Crossman

Marketing StrategistGerrards Cross, United Kingdom
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Eleanor Crossman
Available

Eleanor Crossman

Marketing StrategistGerrards Cross, United Kingdom
About me
I have ten years of experience in the media and marketing industries, having represented brands across print, digital, radio, out-of-home and TV media. I have worked for a large variety of companies, from household names to small start ups and charities. I am currently freelancing after returning earlier than expected from a travel break, helping brands navigate the changing marketing landscape with strategic idea development and implementation. This covers everything from trade marketing, client communication, content creation, key message development, events, social media and website content. I'd love to help you and your brand - please do get in touch!
Work history
    ESI Media: The Independent and London Evening Standard logo
    ESI Media: The Independent and London Evening Standard logo
    Trade Marketing Director (mat cover)ESI Media: The Independent and London Evening Standard
    London, United KingdomFull Time
    In this role I was responsible for developing a trade marketing strategy that maintained the high profile of the ESI Media commercial team across the industry, by showcasing commercial opportunities to advertisers and agencies and driving revenue. This encompassed a varied program of events, the creation of sales collateral to support the strategic objectives of the business, including the implementation of ESI insight, targeted PR, content and thought leadership creation and the development of relationships with key industry bodies. I also looked after corporate communications for the ESI Media business. This saw me working closely with the senior team on often sensitive business stories, managing our PR agency on both proactive and reactive media relations across national and trade press.
    8
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    Marketing and Communications Director8 Outdoor
     - London, United KingdomFull Time
    At the time, 8 Outdoor was the UK’s fastest growing out-of-home media owner, having established a portfolio of over 100 digital screens in three years. I was the company’s first recruit in a marcomms capacity and was responsible for the 8 Outdoor brand, encompassing all channels of communication across owned, paid and earned media.
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Skills
  • Marketing Communications
  • Brand Strategy
  • Public Relations
  • Content Creation
  • Project Management
  • Creative Ideas
  • Brand Campaigns
  • Press Releases
  • Thought Leadership