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Eleanor Searle

Senior Marketing Manager

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Manager - Fashion Brand Manager - Fashion Marketer

Projects

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Do you really want to delete project Topshop x NEWGEN Pop Up Poster Shop?

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Do you really want to delete project Louise Gray for Topshop?

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Do you really want to delete project Jaeger x Bath in Fashion Sponsorship?

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Do you really want to delete project Reiss Germany: Store Launch Event?

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Do you really want to delete project Reiss: Journey into Summer Event with Anneli Bush?

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Do you really want to delete project Tatler x Jaeger 'Best of British' collaboration?

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About me

I am a versatile, creative and passionate marketing and communications manager with eight years experience developing and managing creative communications strategies for a number of Britain’s most coveted contemporary and heritage fashion brands.

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Skills

  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Creative Event
  • Promotional Event
  • Social Event
  • Brand Management
  • Direct Marketing
  • Marketing Strategy
  • Event Execution
  • Event Organisation
  • Event Planning
  • Communications

Work history

Currently

Marketing Manager

Whistles

Jan 2017
  • London, United Kingdom
  • Freelance
  • MATERNITY CONTRACT • Management of all brand marketing and communications from 360 strategic planning to implementation, both offline and digital delivery • Producing engaging, customer focused marketing campaigns and digital content, supporting the retail + cultural calendar through relevant product stories, film, brand partnerships, influencer strategies and data acquisition channels • Project management of seasonal brand campaigns and film • Management of experiential brand events, promotions and collaborations with a focus on driving customer and database acquisition and sales, frequency and customer ATV • Reporting results, KPI performance and in-store data compliance • Management of all retail and wholesale communications • Production of all branded marketing materials and packaging • Budget management and distribution • Direct line management of communications coordinator and two graphic designers. Project management of wider communications team including editorial, digital and PR Key projects and achievements: • Managing a cross-functional communications team that, collectively, have achieved a positive total sales performance of +24% LFL so far for the current financial year • Project management of AW17 + SS18 campaigns http://www.whistles.com/look-book/womens-campaign-aw17.html http://www.whistles.com/look-book/womens-campaign-ss18.html • Whistles x The Pool digital content partnership https://www.the-pool.com/fashion/shopping/2017/37/how-i-get-ready-in-the-morning • Whistles Activewear launch event with Another_Space • Management of Whistles brand values conference • Digital Christmas campaign with ‘Who What Wear’ and new data acquisition strategy

Currently

Senior Marketing Manager

REISS

Oct 2015
  • London, United Kingdom
  • Full Time
  • • Management of global marketing incentives and events • Markets overseen: UK, US, Hong Kong, Europe, Australia • Concept development and management of biannual shopping campaign and seasonal consumer events • Developing brand partnerships and media relationships, nationally and globally • Management of third party retailer activity and wholesale relationships • Line management of the Marketing Manager, Coordinator and Assistant Key projects and achievements • Biannual Reiss personal shopping campaign (+10% LFL sales over ten day campaign period) • Reiss summer consumer + influencer event with Anneli Bush • Reiss store launch event in Hamburg, Germany

2015

Marketing Manager

Jaeger

Jan 2013 - Oct 2015
  • Full Time
  • • Management of Loyalty Card Programme and CRM segmentation campaign via direct mail and email with a focus on acquisition, retention and reengaging lapsed customers • Project management of the biannual ‘Jaeger Journal’ brand magazine • Management of all retail marketing activity including store events and incentives • Seasonal media and advertising campaign planning, scheduling and execution • Design and production of branded marketing materials and packaging Key projects and achievements: • Produced targeted customer events and campaigns with Vogue, Alexandra Shulman, Sunday Times Style, Stylist, Tatler, Tate Britain and Liberty London Girl • Advertising campaign photographed by David Bailey

2012

Brand Marketing Coordinator

Topshop

Jan 2012 - Dec 2012
  • London, United Kingdom
  • Full Time
  • Key projects and achievements: • NEWGEN/London Fashion Week campaigns – from pin badges in gumball machines to live printing with Canon, I coordinated two creative NEWGEN campaigns at Somerset House • Louise Gray for Topshop nationwide launch and VIP press event • Topshop x Reclaim to Wear digital content campaign • Student promotions and campus tours in UK and USA • Charity partnership with ShelterBox – working with the buying team to produce exclusive bracelets with a POS and digital feature to promote • Management of brand music strategy including music licensing and clearance for digital media and London Fashion Week, in-store playlists and in-store live music – working with the finest UK DJs and agencies

2011

Marketing Coordinator

The Oracle

Jul 2011 - Dec 2011
  • Reading, United Kingdom
  • Full Time
  • - Coordination of in-centre events including summer campaign and promotions, Student Lock-In event, Christmas campaign - Liaising with external creative agencies - Briefing design agencies on in centre collateral - Main retailer contact for all marketing enquiries - Day to day management of Facebook and Twitter activity - Day to day management of company website

2011

Marketing Assistant

Whistles

Aug 2009 - Jul 2011
  • London, United Kingdom
  • Full Time
  • - Daily maintenance of www.whistles.co.uk - Launch and retail event co-ordination - Creating the weekly Whistles online newsletter and fashion features - Co-ordinating and styling fortnightly model photo shoots for website imagery - Managing in-house fashion shows - Booking models, organising castings and liaising with model agencies - Student ambassador. Organising student events and creating marketing materials - Main marketing contact for stores: providing marketing materials and providing activity briefs - Assisting with ad hoc marketing projects

Education

2009

Consumer Behaviour and Marketing

The University of Reading

Sep 2006 - Jul 2009
  • Reading, United Kingdom

2006

GCSE, A Level

Ranelagh Scool

Sep 1999 - Jul 2006
  • United Kingdom

2005

Performing Arts / Dance / Acting

Italia Conti

Jan 1993 - Jul 2005
  • Prior to my fashion career I trained in dance and performing arts with Italia Conti Wokingham and London Barbican Performing Arts College with proficiency in jazz dance, musical theatre, ballet, commercial dance and acting, working part time as a young dancer and actress in the industry around my studies. Representation by Italia Conti Agency.

Awards

2009

L.G. Bennett Award

The University of Reading

  • Awarded to the student achieving the highest Individual Dissertation Project mark in the faculty. Dr L G Bennett was an academic member of staff in the Department, and the prize was initiated by his family in his memory approximately thirty years ago.