Eleftheria Gkritsi
Available

Eleftheria Gkritsi

Branding Strategy and Marketing CommunicationsSweden
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Pip Jamieson
Matt Willey
Elizabeth Ogabi
Eleftheria Gkritsi
Available

Eleftheria Gkritsi

Branding Strategy and Marketing CommunicationsSweden
About me
Stories don't make themselves and neither do businesses. I am a communications professional working with accounts and communication challenges across the industry board; no task is too small for my full attention and there is no reason to stop learning. From strategy planning, to photo-shootings and production, to budgeting and meeting with investors, I'm stretching my communication muscles and building stories, relations and results. Originally from Greece, currently located in Sweden, I'm always looking for my new project and venture.
Projects
  • Medea Melea Film Production
    Medea Melea Film ProductionShort film by Christos Karabelas. Nominated in the Cannes Short Film Festival 2015 and awarded in the Drama Short Film Festival.
  • Lenga Grape Spa
    Lenga Grape SpaLenga Grape Spa is a Greek organic skincare brand based primarily on the antioxidant power of grapes. Lenga has been in the wine production and distillery industry for over a decade and since 2014, she launched her beauty brand using handpicked grapes from her vineyards.
  • Life As An Investment
    Life As An InvestmentWomen in Tech. Women Entrepreneurs. Women as strong athletes and creative minds. A beautiful collaboration of women across the world working, blogging, creating and supporting their goals.
Work history
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    Communications ConsultantSwitchking
    SwedenFreelance
    Advised on key concepts and coordinated brand profile relaunch for home automation system platform. Guided communication strategies for the change of management processes and customer awareness along with providing guidelines and communication tools and material for marketing new features and system updates for existing and prospect customers. Responsibilities: - New web platform launch - Design features, newsletter campaigns and templates - Social media account and forum manager - Monitoring online traffic, engagement and community support
    I
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    Marketing CommunicationsIndependet Consultant
     - GreeceFreelance
    Working from the ground up with multiple clients across a range of sectors including retail and ecommerce, health, beauty and technology. Strategic responsible for the brand, along with positioning, marketing communication and strategic plans. Creating roadmaps for rebranding through social media and community building, monitoring audience reach and competitors' activities. Overall responsible for setting up and managing brand profile, messaging and communications across channels. Responsibilities: - New web site launch incl communication strategy and social media accounts - Brand positioning incl partnerships, brand identity with logos / graphical guidelines / setup - Identifying and implementing SEO strategy to optimise site, increase search visibility - Design, setup and manage social media - Campaign and media planning for press and online media - Content production and monitoring across media channels and social media platforms (Facebook, Instagram, Pinterest) - Newsletter and email campaigns - Campaign budget (Google Ads, Facebook, Instagram) and follow up activities
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Skills
  • Content Copywriting
  • Advertising Communications
  • B2B Communications
  • Social Media Management
  • Branding Design
  • Branding Ideas
  • Crisis Communications
  • B2B Event
  • Event Management
  • Marketing Communications
Education
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    L
    MSc in Strategic CommunicationLund University
     - Sweden
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    MSc in Sociology of European law Lund University
     - Sweden
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