Elena Etter
Available

Elena Etter

Graphic communication designerLondon, United Kingdom
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Pip Jamieson
Rob Wilson
Mathilda Della Torre
Elena Etter
Available

Elena Etter

Graphic communication designerLondon, United Kingdom
About me
Designing visual material with an emphasis on typography and diagrammatics. Specialising in publications, information systems, and data visualisation, everything is considered a process of translation – understood as the act of changing, adapting, or converting something from one source code to a different one. Design understood as a place for experimentation, investigation, and observation. Design as a continuously evolving process, always subject to change: as something that can’t be pinned down; as something alive.
Projects
  • Plastics we make
    Plastics we make
  • Wikipedia, the Knowledge Machine
    Wikipedia, the Knowledge Machine
  • Frieze Art Fair Maps
    Frieze Art Fair MapsInformation design pieces for the guide maps at Frieze Art Fair. The fair welcomes over a hundred galleries in every edition, so a clear guide is essential to visitors. The physical space is divided by colour-coded sections, corresponding to the layout on the printed piece for easy recognition of areas and curated sections. Using the custom font Frieze Sans and Univers Condensed, the layout is efficent at small sizes whilst retaining a unique tone and character. The map aims to not only be a su
  • eightyeight magazine
    eightyeight magazineConstellations are imaginary things that poets, farmers and astronomers have made up over at least the past six thousand years – our curiosity about the stars is as much about story as it is about science. Eightyeight magazine acts as a distiller for the visual arts, creating in each issue a new constellation. We understand constellations as groups or configurations of ideas, feelings, and characteristics that are related in some way.
  • Visual & syntactic materialities in written language
    Visual & syntactic materialities in written languageThis book is an enquiry into how written language is constructed from the inside and how it manifests visually. It foregrounds an oblivion of the semantic value in the visual representation of language, and argues that language is inseparable from its physical manifestation: words are both carriers of meaning and material objects. Taking the notion of constellation as a metaphorical device for analysis, the book is bound to a 5 degree angle (to allude to the measurement system for celestial o
  • Frieze Academy booklets
    Frieze Academy bookletsFrieze Academy do day-long courses pairing art with other creative disciplines. For the Art & Fashion summit, I designed a programme that would nod to the tactile experience of fashion. Its goal was to introduce each session of the programme and give a glimpse of each speaker’s work. All text pages are printed on coloured paper and all images on glossy paper, making it easy for the reader to find information about sessions and speakers as well as construct a quick visual impression of their wo
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Projects credited in
  • Frieze Los Angeles 2019
    Frieze Los Angeles 2019Assisting the COO in producing inaugural Frieze Los Angeles.
  • Frieze New York
    Frieze New YorkFrieze New York is one of the world's leading contemporary art fairs and takes place on Randall's Island, Manhattan. Housed in a distinct serpentine structure overlooking the East River, the fair brings together the most dynamic and forward-thinking galleries working today. See and buy art by over 1,000 of the world’s leading artists, and experience the fair’s critically acclaimed Projects, Talks, Sounds and Education programs. The fair also includes Frame, a section dedicated to solo artis
  • Frieze Masters
    Frieze MastersFrieze Masters is a carefully selected presentation of over 120 of the world’s leading galleries. The fair gives unique contemporary perspective on art of all ages. Coinciding with, and within walking distance of Frieze London, Frieze Masters takes place 15–19 October 2014, Gloucester Green, Regent’s Park, London, and is sponsored by Deutsche Bank.
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Work history
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    Associate LecturerCentral Saint Martins (UAL)
    London, United KingdomFreelance
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    Teaching AssistantCentral Saint Martins (UAL)
    London, United KingdomFreelance
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Skills
  • Typography
  • Creative Typography
  • Typesetting
  • Graphic Design
  • Research
  • Book Design
  • Web Design
  • Information Design
  • Data Visualisation
  • Teaching
Education
    London College of Communication, UAL logo
    London College of Communication, UAL logo
    MA Data VisualisationLondon College of Communication, UAL
    London, United Kingdom
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    BA (Hons) Graphic DesignCentral Saint Martins (UAL)
     - London, United Kingdom
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Awards
    T
    T
    Type Director's Club Certificate of Typographic ExcellenceType Directors Club New York (TDC)