Work history
Consumer & Shopper planning manager Eastern EuropeDiageo
London, United KingdomFull Time
Senior EconometricianMediaCom
- Moscow, RussiaFull Time
• Lead Marketing Mix Modelling projects with scenario planning and budget
optimization for FMCG clients
• Lead Digital Media measurement projects for Coca-Cola: Brand Lift, Social Listening
• Communicate complex results in non-technical language and build effective working
relationships with clients
Achievements:
✓ Designed a new service to measure experiential activities and their impact on brand
image KPIs and purchase
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Skills
- Modelling
- Market Strategy
- Consumer Insights
- Digital Analytics
- Shopper Marketing
- Segmentation
- Leadership
- Coaching
- Client Management
- Client Presentation
Education
N
N
MastersNational Research University - Higher School of Econmics
- Moscow, Russia
Master's in International Finance