About me
Online marketer with 5 years experience. Worked with different types of traffic, sources and advertising tools. Have an ability to generate creative ideas, test and implement them in marketing strategy; experienced in working with both team and clients. I’m process-oriented with great appetite for perfection. My aim is to bring my product and team as much avail as possible; to make product better, than it’s possible.
Work history
PPC Manager
Kyiv, UkraineFull Time
Main tasks and responsibilities:
- manage multiple PPC campaigns simultaneously (conducting keyword research, writing copy for ads, structuring campaigns and determining the best settings); tools - Google AdWords, Facebook Ads, Bing Ads, Yandex Direct, Doubleclick; main goals - CPA (performance), brand awareness increase, TA Engagement etc;
- provide new ideas and options for channels, placements, targeting, testing etc;
- make campaigns optimization and evaluation; key metrics analysis and adjustments of campaigns to get better results;
- prepare Media Proposals for clients: forming media plan, budget, determine KPI's;
- review results in Google Analytics, provide supposes for adjustments and tests;
- prepare weekly and monthly reports for clients on results achieved;
- budget & KPI's control;
- communication with contractors.
Affiliate Program Project Manager
- Kyiv, UkraineFull Time
Main responsibilities:
• Develop and improve Affiliate Program, it’s terms and USP;
• Plan and manage Affiliate program strategy and promotion campaigns;
• Work on growth of traffic and registrations on Affiliate landings;
• Drive PPC campaigns (Google AdWords, Yandex Direct);
• Work on creation of great online reputation;
• Supervise affiliate manager ’s work, help to improve affiliate relations;
• Provide market research and analysis;
• Collaborate with developers and designers to create new product site.
Achievements:
significant increase of Af. Program’s recognition; 50% growth of traffic and more than 50% profit growth in 1 month. Marketing strategy and Online reputation management developed and implemented.
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Skills
- PPC Advertising
- Facebook Advertising
- Google Adwords
- Digital Analytics
- Internet Marketing
- Analytic Skills
- Performance Advertising
- Analysing Performance
- Digital Advertising
- Digital Strategy
Education
Energy management
- Zaporizhzhia, Ukraine
• Specialist Degree in Energy management and Energy saving, June 2013. GPA: 5.0
• Graduate work: Calculation and development of electricity supply system by installing wind powered station.