Elena Perekhoda
Available

Elena Perekhoda

General Manager DivisionMilan, Italy
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Elena Perekhoda
Available

Elena Perekhoda

General Manager DivisionMilan, Italy
About me
Senior Manager with strong commercial experience, organizational skills. Focus on delivering economic results, excellent customer service. Takes decisions and implements strategic direction efficiently. Open to change and refinement of business models, to elevate product positioning and transform the marketplace. Influential on all key stakeholders, both internal (senior executives, management, owners) and external (strategic suppliers and clients/customers). Proven track record of creating, coaching and leading winning teams. Motivator, influencer with a positive attitude and contribution to create a qualitative working environment.
Work history
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    B
    General Manager DivisionBasis South
     - RussiaFull Time
    2017 - 2020 Post graduation 2 years Master Degree Course at University of Parma (Italy) in International Business and Development 2006– 2/2016: Basis-South Cooperation (one of the leading companies in Russia for home and industry interior design and fit-out) General Manager of Wallpaper Division Largest division in the company, with Euro multi-million turnover, 12 people team, reporting directly to CEO and majority shareholder. 100 corporate clients and 8 mono-brand stores. Responsible for all aspects of the business model: planning, budgeting, forecasting, product (technical, merchandising (3000 SKUs), sourcing from Europe and Asia, T&C negotiation), market segmentation and distribution, pricing and retail assortment, retail management, marketing support and inventory management. Full ownership of Division Profit & Loss. Work closely with Design Studio division, to craft the best possible customized solution for both key corporate and household clients. Major Achievements Despite economic crisis, gained market share from all competitors. Grew revenues by 50% doubled profit. Created and led the best sales team in the industry. Refined distribution of corporate channel. Clear product assortment, client selection and positioning. Grew mono-brand store channel from 5 to 8 stores. Took retail in-store experience to a different level. Elevated store concepts and assortments. Best Customer Service and Retail Experience in the industry.
Education
    U
    U
    MasterUniversity of Parma, Italy
     - Parma, Italy
    Master Degree in Economics, International Business and Development