Projects
- Estrella Clothing Ltd.For my final submission, towards my degree, I created an e-commerce occasionwear brand for physically impaired women aged 35-54 years in response to an unmet need that I identified during research. The brand's core lies within empowering women to feel as beautiful as others see them, whilst supporting the disabled community through employment and increased visual representation within the fashion industry.
- Future Thinking: InclusivityDuring my final year, I selected the macro-trend of 'Inclusivity' as an area of interest. I completed a report on how the trend has impacted the fashion industry as well as other lifestyle sectors such as beauty, education and entertainment. I concluded with the perception that this trend needs to move away from being perceived as a marketing trend into an actionable movement within society in order to truly be combated as ultimately, we are all a minority as every individual is different.
- Overlooking ImpairmentsDuring my final year project, I researched whether the fashion industry is overlooking consumers with physical impairments. After conducting primary research and an analytical literature review I concluded that although there are various movements towards the fashion industry becoming more inclusive there is a greater need for adaptive focused clothing.
Projects credited in
- Meet the GFF 2020 Considered Fashion Award NomineesAll works that celebrate sustainable, ethically aware and socially responsible products, media and marketing projects with a strong narrative that lowers environmental impact, and embodies and communicates sustainable and ethical practices. The presentation of your work must actively encourage and promote the benefits of ethical and environmental awareness. Meet the nominees!14
Work history
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Editorial PR InternJimmy Choo
- London, United KingdomInternship
A summer intership at Jimmy Choo provided me with valuable working experience for a premium designer brand. I maximised this opportunity and enhanced all my core skills, including self-management, problem solving, meeting time scales and all communications. My responsibilities included the shipment of samples, using Fashion GPS. I liaised with VIP stylists and publications to understand their brief and meet their fashion demands. I supported the PR team daily, assisting in daily fashion reviews and press days.
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Fundraising InternIsabel Hospice
- Welwyn Garden City, United KingdomInternship
A three month internship gave me the opportunity to support the Isabel Hospice fundraising team and gain valuable skills in copy writing, creating digital strategies, organising fundraising events and designing content within the brand guidelines. I was able to work to deadlines, make valuable contributions and supported my colleagues.
Skills
- Project Management
- Organisation
- Marketing
- Branding
- Copywriting
- Leadership
Education
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BA (Hons) Fashion Marketing and BrandingNottingham Trent University
Nottingham, United Kingdom
Currently awaiting results
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A LevelsSt Mary's Catholic School
- Bishop's Stortford, United Kingdom
English Literature AS (A), English Language (A), Extended Project Qualification (A), History (B) & Psychology (B)