5+ years of extensive experience as a Creative has allowed me to thrive in varying environments, allowing myself to be inspired in new experiences. Whether it’s Creative Strategy or Graphic Design, i’m able to deep dive into campaigns/ projects to enhance the creative innovation. Being highly motivated and effective in my role has allowed me to get to my current position, leading multiple global creative campaigns. Diversity and inclusion are pertinent to me, as well as company values and challenging the established norm. I like to channel this into my design style and draw from my vast experience. Working with a range of clients and new and challenging briefs excites me and encourages my creative flow.
Projects credited in
- choose giffgaffWe created an out of home and social campaign - ‘choose giffgaff’ with simple no nonsense messaging to cut through all the noise and to amplify giffgaff’s beliefs. The creative loosely nods to electioneering using recognised voting boxes as the format and tells the individual stories of giffgaff members across the country to reinforce the fact giffgaff is run by you.
- Giff Gaff UK unused tech infographicI was lucky enough to work on an interactive map for Giff Gaff through the design agency Drench. They wanted to highlight unused tech around the country and try to encourage the nation to check their drawers for old mobiles and other tech – devices that could be refurbished, recycled or given to charity. I re-designed the UK map in Illustrator as the only versions I could find, weren't really good enough for me to use. I also designed the tech iconography and hover panels in line with Gaff Gaff'
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