About me

I'm a marketing professional with over 10 years retail experience across several fields. During my time at university, I studied all aspects of business and have a keen interest in the digital and social media sectors. I completed my Masters in Marketing Management in 2018 having done an undergraduate degree in Business Studies.

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Projects

• Crafts Council, FLOOR_STORY & Halina EdwardsA short promotional video about this four-part series of playful, collage-inspired rugs as part of a project between Crafts Council, FLOOR_STORY, and Halina Edwards.
• Crafts Magazine A/W 2022Creating supplementary video content to coincide with the launch of issue 295.
• Metal Morphosis - March 2022 ContentI was brought in to create, film and edit a number of short clips to be used on the company social accounts for March. Filming was done in February.

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Work history

Digital Marketing OfficerCrafts Council England
Jun 2022London, United KingdomFull Time
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Interim marketing managerBuilding BloQs
Sep 2021 - Mar 2022London, United KingdomFull Time
• Much of my time was spent capturing photo and video content in the workshop but also writing the copy for social posts, blogs, newsletters and press releases and scheduled them to go out. I regularly spoke to makers about their work and formed good bonds over time. • Since the company was rebranding I was responsible for designing the new brand collateral: posters, postcards, email and newsletter templates as well as clothing. • One of the key goals in my role was member growth, I accomplished this through raising brand awareness online and email direct marketing. By building a database of potential members we reached out through varying emails pitching our services.

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Education

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MSc Marketing ManagementUniversity of Derby
Aug 2016 - May 2018Derby, United Kingdom
This specialised marketing course consisted of modules about communications which covered the impact of culture on marketing communication and how brands within different regions interact with their audiences. Consumer behaviour attempted to get into the mind of the target demographic and consider the decision-making process, as well as corporate social responsibility and how the actions of companies affect the attitude towards them. Branding and brand management looking at how to stand out in a crowded market place and the challenges you might face. Lastly, services marketing similar in ways to communications taught me about how companies can quickly adapt and change to suit the needs of their customers and factor in the constant technological advances.
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BA Business StudiesUniversity of Derby
Aug 2012 - May 2016Derby, United Kingdom
This course provided a balanced look at all aspects of business from marketing and finance to operations and human resource management. This allowed me to better understand how all these elements work together and play a role in the business world. In the end, it led me to pursue my studies further and do a Masters in marketing.