As a commerical and creative Ecommerce Manager I worked with successful and innovative brands, delivering inspiring online experiences and digital communications. My freelance work has focused on content and encompassed projects such as implementing marketing calendars and site content audits.
My background in Ecommerce and digital marketing has given me a wealth of experience and transferrable skills and I am reliable and adaptable.
Alongside this I am passionate about illustration. Find my designs on the website below or on instagram: @goldenpineappledesign.
Work history
Ecommerce ManagerHouse of Hackney
- London, United KingdomFull Time
House of Hackney is a creative and fast growing luxury interiors and lifestyle brand with a retail store, online store and B2B customers. I managed the ecommerce site and digital marketing as well as collaborating on cross channel projects.
Key Achievements:
Creation and optimisation of triggered email programs
Launch of trade portal allowing B2B customers to use the B2C website
Managing a site re-design project and the addition of multi currency functionality
Customer journey mapping to create consistent experience between website and Shoreditch store
Other responsibilities and achievements:
Designing and creating email newsletters
Liaising with developers and creative agencies
Optimising the site for trading
Reporting and analysis
Use of Magento CMS, ESPs, Google Analytics and stock systems
Use of project management tools such as Jira, Basecamp and Confluence
Team management
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Ecommerce Content ManagerLola Rose
- London, United KingdomFull Time
Lola Rose is a jewellery and accessories brand with an online store and network of wholesale stockists including major department stores. I joined the brand at a junior level and progressed to become the Ecommerce Content Manager.
Responsibilities and achievments:
Creating and planning the company marketing calendar.
Planning and designing all email newsletters and automated emails and managing the customer database.
Creating blog posts and competitions and managing the social media accounts.
Writing all copy for products and pages across the website, ensuring consistent tone of voice.
Organising product and creative photography and ensuring the visual content was used for social media and the company website.
Setting up new products for launches.
Assisting with management of the functional and aesthetic development of the website and liaising with external agencies for development, SEO and PR.
Attending seminars and expos on ecommerce and digital marketing.
Skills
- Digital Marketing
- Ecommerce
- Content Creation
- Illustration
- Hand Lettering
- Paper Cutting
- Floristry
- Floral Illustration
- Copywriting
- Paper Art