Finnish award-winning art director with ten years of experience across all channels.
Expertise in branding, print design and out-of-home solutions, collaboration on
TV and radio commercials. Up-to-date knowledge of best practices in e-commerce and campaigning on social media. The strategic out-of-the-box thinker who ran creative sessions in an international company’s in-house agency. Experienced in directing fashion shoots.
Never settling into a comfort zone – last 2 years broadened her skill set into the UX and UI.
Design and Art Direction experience:
• Advertising concepts and campaigns
• Photoshoot art direction: commercial and fashion editorial
• Branding: Logos, guidelines, stationery, design management
• Pitching and collaborating with multidisciplinary teams, including clients
• Briefing and optioning teams
• Events (fairs, congresses, poker tournament, festival): big prints, digital screens, giveaways, stands, lighting and sound, pop-up walls, roll-ups, photo booth gate)
• Media channels across TV, out-of-home, online, mobile and print
• Guerilla campaigns on the web
• UX & UI for web apps
• A/B testing, conversion optimisation
Driven by ambition for insightful storytelling and creative solutions. Love to be inspired and inspire others, which she did in Kindred group by leading a Creative Sessions and Training Program in Brand and Creative Department.
Mobile-first? Digital-first? People first.
Projects
Work history
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Senior Creative DesignerKindred
- MaltaFull Time
• After a merger continuing with the same responsibilities as before (Art Director, iGame)
• Team lead in Brand & Creative Department’s Creative Sessions and Training program
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Art DirectoriGame
- MaltaFull Time
Art Direction, brand, concept and campaign planning and design. I worked in a Central Acquisition Team which role was to be an in-house advertising agency by providing creative acquisition concepts mainly in various digital medias. Working in the team was so much fun: we had a chance to try crazy ideas did and test them.
I also did some UI and UX design by renewing some sporadic casino pages and forms to be more user-friendly and convert better, as well as designed a game and application.
Skills
- Art Direciton
- Creative Direction
- Advertising Concepts
- Fashion Editorials
- Branding
- Briefing Creative
- Project Management
- Creative Strategies
- UI Design
- UX Design
Education
Art Director FashionMastered
- London, United Kingdom
A 10-months accelerator for design professionals who want to set their art direction career up for success within fashion where the industry’s most respected names provide their expertise and share insights.
• Working, studying and connecting through an online platform and in-person
• Team building and leading in and outside the Mastered alumni
• Researching the industry and finding my aesthetic
• Editorial, branding and campaign
• Collaboration projects
• Lessons from the professionals at the top of their game: Fabien Baron, Inez & Vinoodh, Jaime Perlman, Becky Smith, Caryn Franklin, Jacob Wildschiøtz, Lydia Pang – just to name a view
• One-to-one written feedback and mentoring calls from industry experts
• Career coaching
• Brand, money and career planning
• Broad international network
• Workshops and conference in Canada
• Showcase my best work to an international lineup of industry experts, critics and potential commissioners
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Bachelor of Culture and ArtsNorth Karelia University of Applied Sciences
- Joensuu, Finland
Graphic design
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Awards
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Best Poker Site 2016iGaming Business Awards
Pokerisivut.com won the honoured iGaming Business Awards for Best Poker Site 2016. As an only Finnish speaking poker site, it beat big global competitors such as Pokernews.com, Pokerlistings.com and PokerStrategy.com. My role in the team was art direction by planning and executing the extremely successful creative concepts and promotions with a manager Jarkko Hyttinen.