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Graduated as service designer and fell in love with branding, I’m a curious mix of methodology and creativity, skilled in art direction. Raised in Milan, lived in Gothenburg, based in London. I'm a creative thinker and doer, aiming to shape experiences that work for people - to remove the bumps with a bit of logic and a pinch of magic. Bringing digital and product design, branding and innovation under the umbrella of service design, I ideate from diverse landscapes and apply them into new contexts by focusing on the solution - how to do more with less, how to make people happy. What drives me forward? My passion to create agile, meaningful and desirable experiences based on user-centred methodologies and techniques, from the initial idea to the final outcome.Locked Pro Plan feature